Events
We’re excited to bring you some exciting & fresh intelligence in the coming months, view ‘upcoming events’.
You’re also welcome to watch webinars from the past, and download the slides.
Upcoming Events
F&P Big 4 Conference
Pullman Melbourne on the Park
20 October
The Great CAUSE RELATED MARKETING comeback!
We’re in the midst of an 80’s revival. Kate Bush is STILL running up that Hill, Top Gun is tops AGAIN, sequins & shoulder pads have returned to the catwalk and Cause Related Marketing is back with a bang.
Discover the evolution of Cause Related Marketing since its birth in 1983, why it’s such a powerful and lucrative form of partnership, the part-timers and the permanents, the big income generators, and the message disseminators. Featuring examples from Kit Kat, Glen 20, Green Nation, Me Bank and a deeper dive into Prickly Moses Beer and rebel. The dos, and don’ts, and lessons learned by the speakers. Do you need to be a popular or well-known brand to forge a CRM? What are the opportunities – and risks? All will be revealed.
All guests will receive a free infographic ‘The Magnificent 7 Mandate for CRM Mastery’.
Speakers
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Georgia McIntosh, Co-Founder & Chief Communicator, BePartnerReady.com®
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Sally Phelps, Head of Media, ABC
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Lisa Cheng, Executive Director, Marketing & Fundraising, Lifeline Australia
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Lizzie Corke, OAM, Chief Executive Conservation Ecology Centre
