Events
We’re excited to bring you some exciting & fresh intelligence in the coming months, view ‘upcoming events’.
You’re also welcome to watch webinars from the past, and download the slides.
Upcoming Events
Corporate Partnerships Online Summit
25 - 26 August 9:30am - 5:00pm AEST
Corporate partnerships can create many opportunities, but there are also risks. Are you aware of them? We’ve gathered the brightest minds, the freshest thinking, professionals with deep wisdom and experience in corporate partnerships for our inaugural Corporate Partnerships Online Summit where we will be exploring all of this and more!
Enjoy two informative, joyous, insightful days of game-changing learning, from the comfort of your home or office.
FINZ Annual Conference
Wellington, New Zealand
1 September, 1:45pm NZ Time
Get Ready for Corporate Partnerships
Willing a corporate partner won’t win you a corporate partner. Being ready and able will.
Get the facts on what you need to successfully secure corporate partnerships in a post-pandemic world. Discover the critical organisational readiness factors that determine success or failure; learn how to get partner ready with a proven 7-step process that’s forged hundreds of multi-million dollar corporate partnerships across Australia; and uncover the reasons why corporates & brands want - and need - to partner with changemakers like you.
Walk away with vital information, resources & tools that you can use to educate colleagues, management and Board.
F&P Big 4 Conference
Pullman Melbourne on the Park
20 October
The Great CAUSE RELATED MARKETING comeback!
We’re in the midst of an 80’s revival. Kate Bush is STILL running up that Hill, Top Gun is tops AGAIN, sequins & shoulder pads have returned to the catwalk and Cause Related Marketing is back with a bang.
Discover the evolution of Cause Related Marketing since its birth in 1983, why it’s such a powerful and lucrative form of partnership, the part-timers and the permanents, the big income generators, and the message disseminators. Featuring examples from Kit Kat, Glen 20, Green Nation, Me Bank and a deeper dive into Prickly Moses Beer, Woolworths & Koala Beds. The dos, and don’ts, and lessons learned by the speakers. Do you need to be a popular or well-known brand to forge a CRM? What are the opportunities – and risks? All will be revealed.
All guests will receive a free infographic ‘The Magnificent 7 Mandate for CRM Mastery’.
Speakers
Georgia McIntosh, Co-Founder & Chief Communicator, BePartnerReady.com®
Georgia is Marketing & Communications specialist, and Co-Founder of BePartnerReady.com®, an online program that upskills non-profits in the mastery of corporate partnerships. It gets results - multi-million-dollar partnerships for Conservation Volunteers, Bully Zero, School Fun Run, Fred Hollows, Oxfam, PetRescue, CareFlight, Greening Australia, Heart Foundation to name just a few.
Georgia has a Bachelor in Professional Communications and a Masters in International Development. She loves to travel and discover new cultures, and has toured Japan, India & Morocco. She has a pet dog named Indie and a goat called Meg (and yes, they do butt heads).
Sally Phelps, Marketing & Media Director, Koala Beds
Sally is a digital marketing specialist, who has spent 15 years leading teams in global advertising agencies delivering campaigns for SEEK, Snooze, Holden and MYOB. She is Marketing & Media Director of Koala (beds), an Aussie start-up that has purpose at its core – being a B-Corp and a part of the 1% for the Planet movement. Sally is an Advisory Board member to BePartnerReady.com®, and has created some rigorous market-proven tools for the program.
Sally believes the influence & reach that Cause Related Marketing can provide, when harnessed, has the potential to create significant social change. Sally loves podcasts, chilled Riesling and a good British drama. She hates – absolutely hates – spiders.
Lisa Cheng, Executive Director, Marketing & Fundraising, Lifeline Australia
Lisa has been at the helm of the income-generating team at Lifeline Australia for 3 ½ years. She has previously held senior roles at Camp Quality, Royal Rehab Foundation, Prostate Cancer Foundation and the Children’s Hospital at Westmead. She is a seasoned and accomplished fundraiser and has built numerous corporate partnerships across many years. She believes that brand-aligned corporate partnerships and CRM campaigns have the enormous potential to reach new audiences and break down the stigma of mental illness and encourage help-seeking behaviour. She oversees partnerships with Barbeques Galore, Rebel and Woolworths.
Lizzie Corke, OAM, Chief Executive Conservation Ecology Centre
For almost two decades Lizzie has led the team at the Conservation Ecology Centre, a non-profit dedicated to protecting, understanding and restoring the ecosystems of the Otways. She is a dynamic social entrepreneur, recently raising $12m to build a new ecotourism social enterprise called Wildlife Wonders. She has nurtured a partnership with Otway Brewing (Prickly Moses), for the last nine years, , and has won numerous awards for her business and environmental achievements.
She has a soft spot for thoroughbreds with emotional baggage and is married to a champion ploughman.
