Back by popular demand...
Our workshops have been so popular, selling out within weeks, that we’ve made them a fixed feature in our annual events program. Each workshop delivers a distinct & separate output that you can work with or utilise immediately.
Workshop #1 teaches our unique brand valuation formula and you will walk away with a dollar value on your precious non profit brand. This means that companies & brands that want to borrow & leverage your brand, will know the investment required. No more guess work.
Workshop #2 teaches our sophisticated process for identifying corporate suspects and how to turn them into prospects. Prospects that you’ve probably not thought about before. Prospects based on synergy not Board contacts.
Workshops are delivered on Zoom for all Aussies & Kiwis to attend. They are NOT recorded. We have both Australian and NZ Templates. Slides, Templates & best practice examples are provided.
The Details
Workshop #1 – Placing a dollar value on your Precious Brand
Learn our unique, tried & tested Brand valuation Formula...
and you’ll walk away with a dollar value on your precious non-profit brand. This means that companies & brands that want to borrow & leverage your brand, will know the investment required. No more guess work. You’ll be confident when negotiating.
"If you want to improve your self worth, stop giving other people the calculator"
~ Tim Fargo
The Old Model
- Having no clue what your brand is worth, leaving you vulnerable
- Guessing a $ amount in the moment when approached by corporate
- Allowing the corporate dictate how much your brand is worth
- Giving your brand away for free, because you have no idea of its worth
The New Model
- Having a dollar figure for the use of your precious brand by a corporate
- Negotiating with a dollar figure that your board has already approved
- You dictate what your brand is worth, NOT the corporate
- Getting a fair price for use of your incredibly valuable brand
Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker with over 30 years experience and over 50 multi-million dollar partnerships to her name. Joined by Chief Communicator Georgia McIntosh, Co-Founder of BePartnerReady.com®.
Session overview: In this workshop, we’ll teach you our unique brand valuation process (we call it the BFF Formula) that enables you to place a dollar value on your organisations’ brand for use by a corporate partner. This valuation is exclusively for lending your brand to a third party – such as a corporate – for mass market promotion and commercial benefit. Particularly useful for Cause Related Marketing (CRM) and brand-aligned partnership negotiations. With this process, you’ll never give your valuable brand away for a song, ever again! In this day and age, corporates need to do good, but more importantly, they need to DEMONSTRATE doing good. This is why they’ll want to borrow your brand, and leverage it they will. This is good for YOU but even better for them. Ensure that you get a fair price for this valuable asset.
The valuation is based on a robust formula, created by Hailey Cavill-Jaspers & a multitude of media experts, based on a formula used by a global branding agency. The calculations, contained within a document, will be useful to explain to colleagues & management but also to a corporate who may want to know what went into the dollar figure.
Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, marketing, CEO). It’s NOT for consultants.
What you'll take home
- Clear distinctions from the corporate world that will enable you to better engage and enrol corporate prospects
- The $ value of your organisations’ brand in relation to it being utilised by a corporate partner – so your valuable brand will never be undersold (or worse, given away) again!
- Helpful infographics, Templates and tools backed by 30 years of experience
- Finally, you’ll have the confidence to approach corporates & brands for brand-aligned partnerships and CRM – and be ready when they approach you!
Workshop #2 – Identifying Potential Corporate Suspects (and how to turn them into Prospects)
Learn our sophisticated process for identifying corporate suspects...
and how to turn them into prospects (We call this the Bullseye method). Prospects that you’ve not thought about before. Prospects based on synergy not Board contacts. Corporate prospecting is a little like prospecting for gold – you must have both the tools and knowledge of the terrain in order to find that gold.
The Old Model
- Ask the board, colleagues & friends who they know to kick off a list
- Stare at a blank sheet of paper headed ‘prospects’
- Think of brand leaders within each industry category
- Wait until corporates come to you
The New Model
- Have a substantial list of suspects based on brand & audience synergy
- Honing the suspect list into a manageable list of Hot Prospects
- Going to companies & brands that are a perfect fit for your organisation
- Get into action & take control – be proactive and win partners!
Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker with over 30 years experience and over 50 multi-million dollar partnerships to her name. Joined by Chief Communicator Georgia McIntosh, Co-Founder of BePartnerReady.com®.
Session overview: We’ll teach you our unique, sophisticated, 'Bullseye' 4-stage Prospecting Process that identifies corporates and brands that fit with your brand essence, target audience and geographic reach. An initial list of over 150 ‘suspects’ is created in a think tank based on 7 distinct categories. This list is refined to a ‘prospect’ list of 60, and refined further to a manageable list of 20 Hot Prospects. You’ll have a strong rationale for why you’re approaching them, this will resonate and you’re more likely to get a meeting and forge a partnership.
In this day and age, corporates may donate due to a personal connection, but it’s unlikely they’ll forge a partnership. A corporate partnership, as distinct from a corporate donation, is mutually beneficial and needs to fit with their business and their CSR and/or marketing goals.
The prospecting process, created by Hailey Cavill-Jaspers many years ago, has benefited from years of real world application & refinement. Literally hundreds of partnerships have been forged as a result, for non-profits just like you. The Suspect, Prospect & Hot Lists will be useful to explain to colleagues & management, WHY you are approaching a particular company. It’ll give you a filtering system when random ‘prospects’ are presented based on weak rationale. Our prospecting process, whilst time-intensive, will help you avoid frustrating and embarrassing approaches down the track, continued disappointment and first meetings that never develop into anything – creating a conversation of failure within your organisation. Our process gets you focused on those corporates with a strong rationale.
Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, CEO). It’s NOT for consultants.
What you'll take home
- Clear distinctions from the corporate world that will enable you to better understand & engage corporate prospects
- The start of a 'suspects' list, created in a think tank online with other guests
- A simple process that distills your 'Suspects' list to a 'Prospect' list then refined to a manageable 'Hot' list
- Clear written instructions on how to run the think tank back at the office and how to refine both Suspect & Prospect lists
- Helpful infographics, templates and tools backed by 2 years of experience
- A fresh, proactive way of approaching prospects rather than submitting proposals to random suspects or worse still, people that your board members simply know
Join the Workshop Waitlist
Both workshops will run again later this year. Please add your name to the waitlist and you’ll be the first to know when we open for registration
What changemakers are saying:
Vickie, PetRescue
“The prospecting process works – when used properly. It’s focused, practical (not conceptual) and inspiring. We get right into it in the workshop and create usable work.”
Sharyn, Human Nature Adventure Therapy
“Engaging content, delivered generously. The prospecting workshop is fun, thoughtful and enlightening.”
Karen, formerly The Australian Himalyan Foundation
"The workshop was practical, live-time tools backed by experience and a robust process. Practical, relevant and real."
Amal, formerly Ronald McDonald House Charities – Greater Western Sydney
"It was great to land on a $ figure for our brand, which we knew was valuable. It was well run, engaging, and relevant."
Amanda, formerly Stroke Foundation
“It reminded me to be disciplined and break away from old habits of prospecting. The prospecting workshop gave me tools & thinking that works. It was empowering and exciting.”
Charlotte, formerly Plan International
"The workshop was packed with valuable insights – I learned a great deal."
Lynda, Royal Flying Doctor Service (Queensland Section)
“It’s so useful to be able to articulate why our brand is so valuable. The BaFF formula is excellent, and it was great to see everyone, no matter how large or small, walk away with a $ value on their brand.”
Erryn, The Orangutan Project
“It was brilliant, practical and empowering. Finally a workshop where I walk away with something I can implement straight away!"
Samantha, formerly Stroke Foundation
“So beneficial and something we couldn’t do on our own. It’s a game changer for corporate partnerships.”
Lorna, Barnardos NZ
“The workshop exceeded my expectations. It reminded me to think bigger, and the Brand Valuation Tool is practical and valuable.”
Mandy, formerly Save the Children NZ
“The brand valuation workshop was practical, gave real life examples and presenters were great – knowledgeable and fun. It was inspiring and practical at the same time.”
Emily Hickman, formerly Caritas
"The BePartnerReady.com® Bullseye prospecting process is thought-provoking, essential and fun. It helped us look outside of the square and identify companies and brands that we would never have thought of!"
Sarah, Raise Foundation
“The prospecting workshop gave me a clear process to take away & put into practice. Great collaboration & clear instructions."
Lynn, formerly MND Victoria
“The workshop was organised and engaging. I loved having other people from other organisations think-tanking with us.”
Amanda, Te Pou Theatre
"The brand valuation workshop was clearly delivered, informative and insightful. I've gained enormous confidence."
Stacey, Crohn’s & Colitis Australia
"The brand valuation tool is rigorous yet practical, easy & quick to do. It was fun & informative."
Lawrence, formerly Fighting Chance Australia
“The brand valuation process is a powerful tool. After learning the BFF Formula, I now have a comprehensive understanding of brand value and can prepare for meetings and pitches where the ball is in my court and I don’t have to give into unfair demands from corporates.”
Marian, Groomed to Go IncTherapy
“The tools in the prospecting workshop are practical, useful & excellent. Delivered clearly – especially when I’ve attempted to do this in the past without success.”
Frequently Asked Questions
What is the investment for the workshops?
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What if I can't make it?
I’m new to online workshops and I’m a bit anxious about it - any tips?
What do I need to prepare?
Got a question that's not covered here?
Email [email protected] and we'll be in touch.