Workshops

Do you want to learn some practical tools that will take your corporate partnerships strategy from vanilla to victorious? 

Reinvigorate your approach and join our upcoming workshops.

 

REGISTER

Workshops

Do you want to learn some practical tools that will take your corporate partnerships strategy from vanilla to victorious? 

Reinvigorate your approach and join our upcoming workshops.

 

"Establishing corporate partnerships is not an easy task. Hailey's training provides by far the best resources available in Australia."

~ Ian Johnson, Marketing Manager, STREAT

Back by popular demand...

We will be running our exclusive online workshops that dive deep into two key aspects of the successful 7-step process that’s delivered through our online training program BePartnerReady.com®.

These workshops will be delivered on Zoom for all Aussies, Kiwis and internationals to join. We have both Australian and NZ Templates.

The Details

Workshop #1

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Learn the tried & tested ‘BFF Formula’ that enables you to place a $ value on your brand for lending to a corporate partner

The Old Model

  • Not knowing what your brand is worth
  • Guessing a $ amount in the moment when approached by corporate
  • Allowing the corporate dictate how much you're worth
  • Giving your brand away for free
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The New Model

  • Having an agreed dollar figure for use of your valuable brand
  • Negotiating a dollar figure your board has already approved
  • You dictate what your brand is worth
  • Getting a fair price for use of your incredibly valuable brand

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker.

Session overview: In this workshop, we’ll teach you our unique brand valuation process (BFF Formula) that enables you to place a dollar value on your organisations’ brand for use by a corporate partner. This valuation is exclusively for lending your brand to a third party – such as a corporate – for mass market promotion and commercial benefit, for a set period of time. Particularly useful for Cause Related Marketing (CRM) and brand-aligned partnership negotiations. With this process, you’ll never give your valuable brand away for a song, ever again!

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, marketing, CEO)

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What you'll take home

  • Clear distinctions from the corporate world that will enable you to engage and enrol corporate prospects
  • The $ value of your organisation’s brand in relation to it being utilised by a corporate partner – so your valuable brand will never be undersold (or worse, given away) again!
  • Helpful infographics, templates and tools backed by 30 years of experience
  • A vibrant new way of engaging in brand-aligned partnerships and CRM
REGISTER

“The brand valuation process is a powerful tool. After learning the BFF Formula, I now have a comprehensive understanding of brand value and can prepare for meetings and pitches where the ball is in my court and I don’t have to give in to unfair demands from corporates.”

~ Lawrence Toye, former Fundraising Officer, Fighting Chance

Workshop #2

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Learn our ‘Bullseye’ prospecting process that enables  you to create a list of corporate suspects & prospects based on synergies not personal contacts

The Old Model

  • Ask the board, colleagues, friends who they know
  • Stare at a blank sheet of paper headed ‘prospects’
  • Thinking of brand leaders within each category
  • Wait until corporates come to you

 

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The New Model

  • Have a list of suspects based on fit
  • Have a large list of suspects as a juicy resource for years to follow
  • Going to brands that other non-profits wouldn’t even consider
  • Get into action & take control

 

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker.

Session overview: We’ll teach you our unique ‘Bullseye’ prospecting process that identifies corporates and brands that fit with your brand values, target audience and geographic reach. An initial list of over 150 ‘suspects’ is refined to a ‘prospect’ list of 60 then we show you how to hone to a ‘hot’ list of 20.

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, CEO).

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What you'll take home

  • Clear distinctions from the corporate world that will enable you to engage and enrol corporate prospects
  • The beginning of a 'suspects' list of over 150 company and brands names that could be potential partners 
  • A simple process that distils your 'suspects' list to a 'prospect' list of 60, then refined to a 'hot' list of 20
  • Helpful infographics, templates and tools backed by 30 years of experience
  •  A fresh, proactive way of approaching prospects rather than submitting proposals to random suspects or worse still, people that your board members simply know
REGISTER

"The BePartnerReady.com® Bullseye prospecting process is thought-provoking, essential and fun. It helped us look outside of the square and identify companies and brands that we would never have thought of!"

~ Emily Hickman, Philanthropy Manager, Caritas

Register for one or both of these exclusive workshops today

Virtual Workshops - LIMITED SEATS!

Workshop #1: Brand Valuation

$147 + GST

Details

  • Virtual
  • When: Wednesday 16 November
  • Where: Zoom Room
  • Time: 10am - 12:30pm AEDT
  • ONLY 50 SEATS
SOLD OUT

Workshop #2: Prospecting

$147 + GST

Details

  • Virtual
  • When: Wednesday 23 November
  • Where: Zoom Room
  • Time: 10am - 12:30pm AEDT
  • ONLY 50 SEATS
SOLD OUT

“Your workshop was mission-focused, participatory, intensive, practical and grounded in real-world experience. Loved it!”

~ Ian Godbold, former Marketing Manager, Mates in Construction

Frequently Asked Questions

Got a question that's not covered here? 

Email [email protected] and we'll be in touch.  

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