"The BePartnerReady.com® workshop was brilliant, practical and empowering. Finally a workshop where I walk away with something immediately implementable!"

~ Erryn, The Orangutan Project

Back by popular demand...

Our workshops have been so popular, selling out within weeks, that we’ve made them a fixed feature in our annual events program. Each workshop delivers a distinct & separate output that you can work with or utilise immediately.  

Workshop #1 teaches our unique brand valuation formula and you will walk away with a dollar value on your precious non profit brand. This means that companies & brands that want to borrow & leverage your brand, will know the investment required. No more guess work. 

Workshop #2 teaches our sophisticated process for identifying corporate suspects and how to turn them into prospects.  Prospects that you’ve probably not thought about before. Prospects based on synergy not Board contacts.

Workshops are delivered on Zoom for all Aussies & Kiwis to attend. We have both Australian and NZ Templates. They are NOT recorded. Slides, Templates & best practice examples are provided.

"The BePartnerReady.com® workshop was practical, live-time tools backed by experience and a robust process. Practical, relevant and real."

~ Karen, The Australian Himalyan Foundation

The Details

Workshop #1 – Placing a dollar value on your Precious Brand 

Learn our unique, tried & tested Brand valuation Formula...

and you’ll walk away with a dollar value on your precious non-profit brand. This means that companies & brands that want to borrow & leverage your brand, will know the investment required. No more guess work. You’ll be confident when negotiating.

"If you want to improve your self worth, stop giving other people the calculator"

~ Tim Fargo

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker with over 27 years experience and over 50 multi-million dollar partnerships to her name. Joined by Chief Communicator Georgia McIntosh, Co-Founder of BePartnerReady.com®.

Session overview: In this workshop, we’ll teach you our unique brand valuation process (we call it the BaFF Formula) that enables you to place a dollar value on your organisations’ brand for use by a corporate partner. This valuation is exclusively for lending your brand to a third party – such as a corporate – for mass market promotion and commercial benefit. Particularly useful for Cause Related Marketing (CRM) and brand-aligned partnership negotiations. With this process, you’ll never give your valuable brand away for a song, ever again! In this day and age, corporates need to do good, but more importantly, they need to DEMONSTRATE doing good. This is why they’ll want to borrow your brand, and leverage it they will. This is good for YOU but even better for them. Ensure that you get a fair price for this valuable asset.

The valuation is based on a robust formula, created by Hailey Cavill-Jaspers & a multitude of media experts, based on a formula used by a global branding agency. The calculations, contained within a document, will be useful to explain to colleagues & management but also to a corporate who may want to know what went into the dollar figure.

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, marketing, CEO). It’s NOT for consultants. 

What you'll take home

• Clear distinctions from the corporate world that will enable you to better engage and enrol corporate prospects
• The $ value of your organisations’ brand in relation to it being utilised by a corporate partner – so your valuable brand will never be undersold (or worse, given away) again!
• Helpful infographics, Templates and tools backed by 27 years of experience
• Finally, you’ll have the confidence to approach corporates & brands for brand-aligned partnerships and CRM – and be ready when they approach you!

Workshop #2 – Identifying Potential Corporate Suspects (and how to turn them into Prospects)

Learn our sophisticated process for identifying corporate suspects...

and how to turn them into prospects (We call this the Bullseye method). Prospects that you’ve not thought about before. Prospects based on synergy not Board contacts.  Corporate prospecting is a little like prospecting for gold – you must have both the tools and knowledge of the terrain in order to find that gold.

"It reminded me to be disciplined and break away from old habits of prospecting. The prospecting workshop gave me tools and thinking that works. It was empowering and exciting."

~ Amanda, National Stoke Foundation

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker with over 27 years experience and over 50 multi-million dollar partnerships to her name. Joined by Chief Communicator Georgia McIntosh, Co-Founder of BePartnerReady.com®.

Session overview: We’ll teach you our unique, sophisticated 4-stage Prospecting Process that identifies corporates and brands that fit with your brand essence, target audience and geographic reach. An initial list of over 150 ‘suspects’ is created in a think tank based on 7 distinct categories. This list is refined to a ‘prospect’ list of 60, and refined further to a manageable list of 20 Hot Prospects. You’ll have a strong rationale for why you’re approaching them, this will resonate and you’re more likely to get a meeting and forge a partnership.

In this day and age, corporates may donate due to a personal connection, but it’s unlikely they’ll forge a partnership. A corporate partnership, as distinct from a corporate donation, is mutually beneficial and needs to fit with their business and their CSR and/or marketing goals. 

The prospecting process, created by Hailey Cavill-Jaspers many years ago, has benefited from years of real world application & refinement. Literally hundreds of partnerships have been forged as a result, for non-profits just like you. The Suspect, Prospect & Hot Lists will be useful to explain to colleagues & management, WHY you are approaching a particular company. It’ll give you a filtering system when random ‘prospects’ are presented based on weak rationale. Our prospecting process, whilst time-intensive, will help you avoid frustrating and embarrassing approaches down the track, continued disappointment and first meetings that never develop into anything – creating a conversation of failure within your organisation. Our process gets you focused on those corporates with a strong rationale.

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, CEO). It’s NOT for consultants.

What you'll take home

• Clear distinctions from the corporate world that will enable you to better understand & engage corporate prospects
• The start of a 'suspects' list, created in a think tank online with other guests
• A simple process that distills your 'Suspects' list to a 'Prospect' list then refined to a manageable 'Hot' list
• Clear written instructions on how to run the think tank back at the office and how to refine both Suspect & Prospect lists
• Helpful infographics, templates and tools backed by 27 years of experience
• A fresh, proactive way of approaching prospects rather than submitting proposals to random suspects or worse still, people that your board members simply know

This workshop is being offered in partnership with the peak body for fundraisers – the Fundraising Institute of Australia. On this occasion registration is being handled by FIA.

Your obligations

• Upon registration you’ll be required to agree to our T&C’s, which include – but not limited to – a clause that states you’re unable to use the learnings, materials or Templates in any form of consultancy or training, paid or otherwise, and cannot be shared with anyone outside of your organisation where you currently work. The tools & templates are of great value to BePartnerReady.com® and they’re being shared for a specific intent – so that you can better negotiate with corporate prospects. Please do contact us if you have any questions or concerns about this

• If you register more than one person the additional people will need to sign our T’s & C’s in order to attend (we will contact you on email about this)

• Please be ON TIME – it does not work for people to arrive late as it disrupts the flow of the workshop. The workshop room will close 15 minutes after the official start-time

• Come ready to work. The workshop is not a ‘sit back and listen’ kind of seminar – it’s called a workshop for a reason! Be prepared to think hard, do the work, ask great questions and get all the value that you paid for

• Workshop #1 has important pre-work, be sure to do it, otherwise you WILL NOT be able to place a dollar value on your brand. It could be up to 2 hours work and may involve consulting with others within your organisation, so put time side. The pre-work will be sent 7 days prior. DO NOT leave it until the night before!  DO NOT complete the worksheet sent prior – this is for completion IN THE WORKSHOP

• Workshop #2 has important pre-work, be sure to do it, otherwise it will result in a VERY FRUSTRATING think tank. Read our instructions carefully and follow them. It could be up to 2 hours work and may involve consulting with others within your organisation, so put time side. The pre-work will be sent 7 days prior. DO NOT leave it until the night before! You DO NOT need to bring any existing prospect names to the workshop

• Logging in, on the day. You MUST login with the exact same email address that you registered with – otherwise you’ll be stuck in the waiting room!

Register for one or both of these exclusive workshops today

Virtual Workshops - LIMITED SEATS!

"The brand valuation workshop was practical, gave real life examples and the presenters were knowledgeable and fun. It was inspiring and practical at the same time."

~ Mandy, Save The Children NZ