"The BePartnerReady.com® workshop was brilliant, practical and empowering. Finally a workshop where I walk away with something immediately implementable!"
~ Erryn, The Orangutan Project
Back by popular demand...
We will be running our exclusive online workshops that dive deep into two key aspects of the successful 7-step process that’s delivered through our online training program BePartnerReady.com®.
These workshops will be delivered on Zoom for all Aussies, Kiwis and internationals to join. We have both Australian and NZ Templates.
The Details
Workshop #1

Learn the tried & tested ‘BFF Formula’ that enables you to place a $ value on your brand for lending to a corporate partner
The Old Model
- Not knowing what your brand is worth
- Guessing a $ amount in the moment when approached by corporate
- Allowing the corporate dictate how much you're worth
- Giving your brand away for free

The New Model
- Having an agreed dollar figure for use of your valuable brand
- Negotiating a dollar figure your board has already approved
- You dictate what your brand is worth
- Getting a fair price for use of your incredibly valuable brand
Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker.
Session overview: In this workshop, we’ll teach you our unique brand valuation process (BFF Formula) that enables you to place a dollar value on your organisations’ brand for use by a corporate partner. This valuation is exclusively for lending your brand to a third party – such as a corporate – for mass market promotion and commercial benefit, for a set period of time. Particularly useful for Cause Related Marketing (CRM) and brand-aligned partnership negotiations. With this process, you’ll never give your valuable brand away for a song, ever again!
Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, marketing, CEO)

What you'll take home
- Clear distinctions from the corporate world that will enable you to engage and enrol corporate prospects
- The $ value of your organisation’s brand in relation to it being utilised by a corporate partner – so your valuable brand will never be undersold (or worse, given away) again!
- Helpful infographics, templates and tools backed by 30 years of experience
- A vibrant new way of engaging in brand-aligned partnerships and CRM
“It's so useful to be able to articulate why our brand is so valuable. The BaFF formula is excellent, and it was great to see everyone, so matter how large or small, walk away with a $ value on their brand.”
~ Lynda, Royal Flying Doctor Service (Queensland Section)
Workshop #2

Learn our ‘Bullseye’ prospecting process that enables you to create a list of corporate suspects & prospects based on synergies not personal contacts
"It reminded me to be disciplined and break away from old habits of prospecting. The prospecting workshop gave me tools and thinking that works. It was empowering and exciting."
~ Amanda, National Stoke Foundation
The Old Model
- Ask the board, colleagues, friends who they know
- Stare at a blank sheet of paper headed ‘prospects’
- Thinking of brand leaders within each category
- Wait until corporates come to you

The New Model
- Have a list of suspects based on fit
- Have a large list of suspects as a juicy resource for years to follow
- Going to brands that other non-profits wouldn’t even consider
- Get into action & take control
Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker.
Session overview: We’ll teach you our unique ‘Bullseye’ prospecting process that identifies corporates and brands that fit with your brand values, target audience and geographic reach. An initial list of over 150 ‘suspects’ is refined to a ‘prospect’ list of 60 then we show you how to hone to a ‘hot’ list of 20.
Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, CEO).

What you'll take home
- Clear distinctions from the corporate world that will enable you to engage and enrol corporate prospects
- The beginning of a 'suspects' list of over 150 company and brands names that could be potential partners
- A simple process that distils your 'suspects' list to a 'prospect' list of 60, then refined to a 'hot' list of 20
- Helpful infographics, templates and tools backed by 30 years of experience
- A fresh, proactive way of approaching prospects rather than submitting proposals to random suspects or worse still, people that your board members simply know
"The BePartnerReady.com® Bullseye prospecting process is thought-provoking, essential and fun. It helped us look outside of the square and identify companies and brands that we would never have thought of!"
~ Emily Hickman, Philanthropy Manager, Caritas
Register for one or both of these exclusive workshops today
Virtual Workshops - LIMITED SEATS!
Workshop #1: Brand Valuation
$147 + GST
Details
- Virtual
- When: Wednesday 19 April
- Where: Zoom Room
- Time: 10am - 12:30pm AEST
- ONLY 50 SEATS
Workshop #2: Prospecting
$147 + GST
Details
- Virtual
- When: Wednesday 26 April
- Where: Zoom Room
- Time: 10am - 12:30pm AEST
- ONLY 50 SEATS
Both Workshops
$250 + GST
Details
- Virtual
- When: Wednesday 19 & 26 April
- Where: Zoom Room
- Time: 10am - 12:30pm AEST
- 15% saving
“The prospecting process works - when used properly. It's focused, practical (not conceptual) and inspiring. We get right into it in the workshop and create usable work.”
~ Vickie, PetRescue
Frequently Asked Questions
What are my obligations when registering for the workshop?
What if I can't make it?
I’m new to online workshops and I’m a bit anxious about it - any tips?
Got a question that's not covered here?
Email [email protected] and we'll be in touch.
"The brand valuation workshop was practical, gave real life examples and the presenters were knowledgeable and fun. It was inspiring and practical at the same time."