WHAT it is
BePartnerReady.com® is a comprehensive, on-demand online training program that helps you embed a corporate partnerships strategy into your organisation. You can join anytime and work through it at your own pace in the comfort of your home or office.
You’ll begin with a Starter Kit that sets the scene and gets you organised, then move onto an Action Kit with 7 in-depth Modules. It’s everything you need to upskill and boost your confidence to win the right corporate partners.
BePartnerReady.com® is more than just training – it’s a roadmap for success.
Along the way you'll learn how to:
1) Value your Assets
2) Value your Brand
3) Create a Prospects List
You’ll also develop essential bedrock documents including a Mission-aligned Intention, a compelling Credentials Presentation, new Corporate Partnerships Model and internal ‘rules of engagement’.
You’ll also learn to:
4) Enrol Board & Management to a new model
5) Approach Prospects - and get a response
6) Secure transformative partnerships
Along the way, you’ll shift mindsets from scarcity to abundance, and approach corporates with clarity and confidence with the tools to win multi-year, multi-million dollar partnerships.
WHY it works
If you're a changemaker in a non-profit or social enterprise in Australia or NZ, looking to amplify your profile and supercharge your societal impact through corporate partnerships, you're in the right place!
BePartnerReady.com® is the most trusted and results-driven online program available. Our 7-step process helps you get focused, in action, and ready to pitch - and win - corporate partnerships. But don’t just take our word for it - explore our testimonials and success stories to see the impact for yourself.
Is your organisation truly ready?
Sometimes, even the most passionate changemakers struggle to win partners - not through lack of effort, but because their organisation simply isn’t ready. Like any income-generating strategy, corporate partnerships need a solid foundation. Without it, you risk pouring precious time and resources into a strategy that may not deliver results.
That’s why we created the Readiness Q&A - a quick, confidential tool to assess your organisation’s readiness for success.
- It’s fast: about 10 minutes and you’re done!
- It’s insightful: get your Readiness Score and, if you like, a free, no-pressure chat with us to unpack it.
- It’s free: seriously, zero strings - just actionable tips and a great tool to spark intentional conversations with management
WHY Readiness is crucial
Landing the wrong partner, wasted months, burnt-out teams, and a tarnished reputation – that’s what can happen when you dive in unprepared.
Demand for your services has likely increased, while donations are down and government funding… unpredictable. Evidence shows corporates are ready to invest – but only with organisations that are prepared, progressive, professional, and committed to mutual benefit. No feel-good handouts here; corporates in 2025 want substance and ROI.
Your readiness could be the difference between thriving and wasting resources.
Why not give our free Readiness Q&A a crack?
WHO is behind BePartnerReady.com®?
The BePartnerReady.com® 7-Step process was developed and rigorously tested by Hailey Cavill-Jaspers, Australia’s most successful matchmaker of corporates and non-profits. Across a 30-year career, Hailey has built over 50 transformative partnerships for iconic companies, including Disney Australia, Seek, Mondelez, AMP, Vodafone, and News Ltd.
Hailey delivers the program alongside Co-Founder Georgia McIntosh, a highly accomplished communications specialist whose expertise adds depth and clarity to every Module.
Together they guide you through the 7-step roadmap, designed to elevate your skills, boost your confidence and help you craft approaches to corporate prospects that get noticed – not ignored.
HOW the program works
Once you join, you’ll get a unique login to the on-demand program, which contains the 7-step roadmap laid out in a clear, logical sequence. You begin with the Starter Kit, providing context on the corporate landscape and helping you set up your team and resources for the Action Kit.
When you’re ready, you move at your own pace into the Action Kit. The 7 comprehensive Modules teach you what to do - and, importantly, why you do it. Friendly videos, templates, best-practice and real-world examples support you to produce your best work.
As you complete each step, your corporate partnerships strategy takes shape. You can seek management approval as you go or once you’ve completed preparatory steps 1–5.
You can join anytime and work through the program at your own pace: fast track over 3 months or slow track over 12 months. You’ll have a full year of access, with the option to renew for a small fee. Ideally, complete and embed all 7 Modules by the end of January if you’re pitching to Australian companies – as this is the optimum time. For global companies, pitching to them in August is ideal.
View and download the 7-step process in this infographic.
WHY timing is everything
Too many non-profits fail at corporate partnerships because they pitch at the wrong time. Readiness is crucial, but success also comes down to pitching to the right person, at the right company, with the right offer – and at the right time.
We’ve got you covered on readiness (Readiness Q&A), finding the right person (Module 3: Prospects List & Module 6: The Approach), and crafting the right offer (Module 4: Credentials Presentation & Module 10: Securing a Partner). But timing? That’s where experience counts.
Hailey has worked with corporates for 30 years and knows how they tick. The key: knock on their door when they’re planning next year’s budget. Pitch any other time, and even the best offer might be ignored. If you’re after crumbs, go whenever. If it’s a transformative partnership you’re aiming for, pitch at the right time.
Read Hailey’s blog on when the time is right - and why.
WANT a peek?
“I didn’t know much about corporate partnerships at the start of my career, and thankfully I found the BePartnerReady.com® process. It was one of the best professional development courses I’ve ever done, and over the past decade I’ve used it to embed a corporate partnerships strategy across four diverse non-profits, including now at WWF-Australia.”
~ Sophie Davidson, Development Director, WWF Australia
Why not try it on for size?
It’s unlikely you’d buy shoes without trying them on first! So why invest in a program without knowing if it’s a good fit? That’s why we’re offering a free trial.
You’ll get access to a powerful exercise: Setting Your Corporate Partnerships Intention. Inside you’ll find:
- A simple and unique process to clarify the kinds of corporate that will drive your Vision & Mission forward
- Video guidance from Hailey & Georgia plus a plain-English guide
- A ready-to-use Template
By the end, you’ll have a polished, actionable document to share with your team and a first-hand feel for our elegant platform and insightful tools.
It’s a small but important first step on the path to winning transformative partnerships. And a perfect way to see if this program is the right fit for you.
WHAT'S the investment?
"Yes, there is an investment, but it’s truly a fraction of the value you’ll receive. The tools alone—backed by years of expertise—are worth tens of thousands. If you're serious about building successful corporate partnerships and want to get it right from the very start, this is hands down the best investment you'll make in your organisation’s future."
~ Rosemary Such, former Fundraising Manager, Wingspan NZ
The Complete Program
$2,300 + GST
For first student
- $590 + GST for second student (from same organisation)
- Pay upfront or 2 instalments
- Pay on Invoice or online
- On-demand, online, on-point
- Join anytime, from anywhere
- Full year access to 7 steps
READY to dive in?
"This program is worth every dollar and hour invested. After completing the course, I secured a partnership with a major brand that supported clinical trials and raised awareness for skin cancer prevention Australia-wide – far beyond what a pure donation could achieve. If you want real results, this is the best investment you’ll make"
~ Merrin Morrison, former Marketing & Communications Manager, Melanoma and Skin Cancer Trials
WHAT you get
The BePartnerReady.com® program includes seven detailed Action Modules
Written by Hailey, they include all her knowledge, tips & shortcuts after spending 30 years building 50 major corporate-cause partnerships in Australia. Also, countless real-world examples, easy-to use templates and a best-practice example for each of the seven Action Module outputs.
Three STARTER Kit Guides to help you prepare your resources & schedule, create your team, set your ‘Intention’ and learn all about the corporate sector
Seven ACTION Kit Module booklets for each of the monthly steps of the process
Best practice examples of all Module outputs
Real world examples from former students across Australia and NZ
Instructional VIDEOS from Hailey & Georgia to help you avoid the pitfalls
Hints & tips VIDEOS from non-profits & social enterprises across Australia and NZ at each step
Easy to use, time-saving TEMPLATES so you can get into action straight away
Plus, a Library full of BONUS guides (storytelling, corporate structures, branding, e-books, research reports, infographics, pitching, sponsorship, managing partnerships)
You’re not alone! Questions answered (within 24 hours) and you’re connected in with students across Australia and New Zealand
Extra help is available: book 1:1 time with Hailey or Georgia through our shop for personalised guidance
WHAT else you get
Students also get these BONUS FREEBIES!
- Hailey’s eBook Talking the Walk®2 – to help you communicate your partnerships
- Hailey’s eBook DoGoodology® - proof that the giving high is a potent business strategy
- Free 2023 Conscious Consumer Report, featuring compelling statistics proving consumers will switch brands to support a cause
- Bonus booklet detailing the different Generations – Z, X, Millennials – and what influences them to buy and donate
- Bonus booklet on the Power of Storytelling
- Bonus Managing Corporate Partnerships Guide with Templates
- Bonus Library which includes a detailed section on Sponsorship
- Bonus webinars including 'crafting a powerful verbal story', creating a compelling video
PLUS
- For students who are organisationally ready (according to our Readiness Q&A, scoring a ‘green’ rating) we offer a ‘BeHappy 100% Money Back Guarantee’
Let's find out.
First, you need to know three vitally important things about BePartnerReady.com®.
BePartnerReady.com® is so much more than a training program - it’s an implementation program. It’s not something you just skim through as ‘professional development’ and then forget; it’s a deeply practical process led by an individual (possibly you), for organisational implementation. You cannot do this program alone – you must bring your whole organisation along for the ride. After all, forging a partnership with a corporate or brand impacts your entire organisation, and they’ll play an important role in delivering benefits, so it makes that they should be involved in developing ‘the offer’.
The program is robust and meticulous and has been designed to work for almost any organisation, small or large, global or local, super-brand or unknown. Organisations like Conservation Ecology Centre, Eastern Health Foundation, ACRE and Bully Zero have enjoyed incredible results (not heard of them? There you go, they are not super-brands!). Complex global and federated organisations like Oxfam and Lifeline Australia also continue to enjoy success from this program. Yes, you’re unique, but that doesn’t make you un-partnerable.
Readiness is vital. We have a deep understanding of what makes an organisation truly ‘ready’ and our experience has taught us that there are two distinct levels of readiness:
- Organisational Readiness and
- Partner Readiness
BePartnerReady.com® builds your Partner Readiness, but success comes faster when your organisation is Organisationally ready. While you can join the Program at any time, completing our Readiness Q&A will help you understand how well equipped your organisation is to embark on a Corporate Partnerships Strategy.
Discover your organisations’ readiness
Complete our Readiness Q&A - a quick, free and confidential tool:
- It’s fast: about 10 minutes and you’re done!
- It’s insightful: get your Readiness Score and, if you like, a free, no-pressure chat with us to unpack it.
- It’s free: seriously, zero strings - just actionable tips and a great tool to spark intentional conversations with management
Our hope is that you and your organisation will be radically transformed throughout the process of embracing AND IMPLEMENTING the BePartnerReady.com® process. We also expect you to give it your 100% best effort, that’s what the 100% is – it’s a two-way street. That’s why in order to be eligible for our 'BeHappy 100% Money Back Guarantee' you must submit proof that you did the course work in accordance with our Guides & Templates. If you do - and implement – all seven Modules, and still feel that the program hasn’t delivered, we’ll happily refund your fee.
Read the fine print below so that we’re all on the same page.
The BePartnerReady.com® process works.
It’s been producing stunning results in Australia for two decades. Hear from past students:
“We had some strong sponsorships for Oxfam Trailwalker, but it was motivated by staff engagement. We’d never nailed a pure consumer marketing-based partnership. Having been through this process and applying it in the real world, I can see why. We now have a much clearer value proposition for potential partners AND sponsors, and we signed up a partner straight out of the gate”
~ Joe Manger, Former Corporate Partnerships Co-ordinator, Oxfam Australia
“One of the valuable things Hailey taught us was how to place a $ value on our brand. This enabled us to sign up three major players in Woolworths, Pet Circle, & PetStock which have transformed our ability to do more – to get rescue animals into loving homes. As a tiny organisation we don’t have time to waste. Your investment will not only save you time but even better, it’ll get you results”
~ John Bishop (JB), Founder, PetRescue
“Within a month of graduating I secured 2 sponsors for our major awareness campaign ‘Lace Up against Social Violence’: $140k in cash, $500k of in-kind creative, digital, marketing channels & ad placement. This was the biggest & best campaign ever with unprecedented activation & reach through football clubs as well as reaching millions of Australians with our message. This was my first time pitching to corporates and I nailed it using this process”
~ Anna O’Halloran, Former CEO, Step Back Think
Discover our 70+ testimonials and success stories
Unsure how to convince the boss or Board?
Share this video of Board Members & CEOs talking about their experience of BePartnerReady.com®.
“BePartnerReady.com® is methodical, logical and there’s no comparison to it in the market. If you’re a corporate partnerships executive trying to meet your organisation’s corporate partner goals, then this is the process for you. It will walk you through from start to finish and get you rewards".
~ Jo Booth, Corporate Partnerships, The Smith Family
"As a small social enterprise, we have limited time and resources, so it was fantastic to have a step by step guide to winning corporate partners that really was the perfect recipe for success".
~ Patricia Scheetz, Founder of The Sweetest Gift
Got a question?
