A word from past graduates

Some awesome videos from past changemakers here.

Click on each logo (below) to hear what they have to say. 

“I didn’t know much about corporate partnerships at the start of my career, and thankfully I found the process that’s now the BePartnerReady.com® program. It was one of the best professional development courses I’ve ever done.  Over the past decade I’ve used it in over 4 diverse organisations – start up, established and a university – and found it to be so versatile & appropriate in all environments”

Sophie Davidson, Development Director, WWF-Australia (2020)
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In 2006 we were fairly amateur in the way we engaged with corporates; we gave away the use of our brand far too easily, had no idea what we had to offer to corporates and just thought that our cause alone was worthy enough to win them over! Having completed the process, we genuinely knew why we were seeking new corporate partners, what we could offer, and importantly we were much more professional and responsible as a charity partner.  This process became an educational tool for our fundraising and marketing staff, Executive, Board and even our State colleagues – it really contributed at the time to a complete organisational transformation. In addition to five new significant partnerships, we secured a sponsorship and won several awards for our corporate engagement work. If you’re looking for a long-term strategic approach to secure corporate partners now and into the future, this is it!"

Shannon Anderson, former GM Fundraising & Marketing, Lifeline Australia (author of acclaimed fundraising book Yes! You can Fund it) 2017

 

“The process enabled my team to secure corporate partnerships worth $7m. We tried other strategies in the past, but this process gave us substantial clarity and direction, both internally & externally. The process is rigorous, robust and helped upskill my team prior to their approach, rather than learning by mistakes. I’d have no hesitation in recommending the process to my peers”

Dawn O’Neill, former CEO, Lifeline Australia
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“I really can’t believe how much more confident we are, I didn’t expect this so it’s a real bonus, I thought it would just be about theory! This confidence has alleviated all my fears of approaching corporates. Before we even graduated we used the process to secure Wendy’s! The process really helps you to ‘stay tough’ with the corporate prior to and during the negotiation”

Vanessa Byrne, CanTeen (2011)
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“Corporate partners have transformed our organisation.  We’ve doubled our turnover with untied cash.  We signed up Woolworths & PetStock.  We’re far better known and we’ve been able to do more of what we do best – rehome animals”

John Bishop, Founder & Joint CEO, PetRescue (2019)
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“Doing the process is critical – it’s given us confidence and a clear model so we know exactly what we are looking for. Having worked for an award-winning corporate partnerships charity I thought I knew it all…….I didn’t, and I have learned so much”

Terry Thomas, Stroke Foundation (2013)
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“This was a great process, I learnt so much about prospecting, securing & managing corporate partnerships.  Also, to not sell yourself cheap or give away assets, and the big difference between partnerships & sponsorship. Hailey is fantastic – very knowledgeable and supportive. In terms of best practice corporate partnerships, we’ve gone from a 3/10 to an 8/10” 2013”

Samantha (Ramsden) Gallagher, National Stroke Foundation (2017)
National Stroke Foundation

“The journey was insightful, educational & eye opening both professionally & personally. In terms of operating corporate partnerships at a best practice level, we went from 3/10 to 8/10.  In the 10 years since doing the program, I’ve used this process to secure 6-figure partnerships at Ronald McDonald House and Life Education”

Lillian Adnan, former fundraising Manager, Guide Dogs NSW ( 2010)
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“Thanks to the $2.6m in untied funding we received from 5 corporate partners (Snooze, Kay & Burton, SPC, Johnson & Johnson and Vaalia), we were able to recruit new staff and fund  research studies that were not considered ‘sexy’ to donors.  The increased retail exposure provided by our partners increased our brand awareness and lifted all fundraising results”

“The process is amazing – a rare combination of sophistication and simplicity, process combined with creativity, ensuring that we don’t undersell our name, goodwill or assets but also ensuring that we deliver tangible value to our corporate partners”

Narelle Curtis, former head of fundraising, Murdoch Children’s Research Institute (2010)
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“I’ve noticed a change in attitude & language internally and our current parnters are paying attention – they want to do business. Without this process I’d be pitching at any old business and probably failing miserably. This has opened up a new world for me, thank you”

Jo Booth, former Corporate Partnerships Executive,  CCIA (2011)
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“Detailed yet understandable, backed with deep, researched knowledge.  I thought I knew how to do this, but realised all I knew was the philanthropic model. It’s taken us from 4/10 to 8/10 in terms of operating at best practice”

Graham McKern, former Territorial Director, The Salvos (2011)
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“I honestly believe this process has given our organisation a light – we now have structure and a plan. I feel very empowered, knowing precisely what we have to offer.  I also have the confidence to say No if there is no synergy or dollars”

Chris (DiPetta) Brooks, former National Red Nose Day manager (2009)
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“The most valuable thing – I now think like a corporate. We’ve gone from a 3/10 to an 8/10 in terms of operating at best practice level”

Joshua Donchi, former National Events Manager, Kidney Health Australia (2009)
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“Professional, enthusiastic and enjoyable.  Everything you need to learn how to secure corporate partnerships. The Assets valuation was the most useful piece for me”

Kerry Butcher, former Corporate Partnerships Manager, Kids Under Cover (2017)
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“Immediately after graduating I presented to Deloitte to increase their partnership from one state (Victoria) to national (7 states & Territories) and I was successful.  The additional $210,000 enabled us to train up more guide dogs across Australia.  We’ve gone from 2/10 to 9/10 in terms of operating at best practice level.  This program is worth every dollar”

“I look at corporate partnerships in a whole different way since doing this process.  There are too many benefits to list them all however the biggest thing Ive learned is to value our brand and to know the potential of what we have to offer a company”

Linda Inglis, former Development Officer, Guide Dogs Vic (2009)
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“It was an easy decision to invest in this process, as there is simply nothing like it elsewhere and I didn’t have time to make mistakes. It’s professional, strategic, structured in a way that is really clear and most importantly, it’s successful – it helped us to grow our existing partnerships including SpecSavers but we also secured two new corporate partners that funded vital sight-restoring programs and gave us unprecedented TV exposure”

Penny Tribe, former head of Partnerships, Fred Hollows Foundation (2017)
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“I had a good idea of how to sell to corporates, but the process gave me the increased confidence, tools and forced me to take time to do the research.  Its very logical with great templates and examples.  Coaching was relaxed, insightful and it was great to go through it with other organisations. I always felt well cared for and I’ve learned skills that Ill use for many years to come”

Cath Jules, former Corporate Fundraiser, Inspire/Reach Out (2008)
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“We had some strong sponsorships for Oxfam Trailwalker, but it was motivated by staff engagement. We’d never nailed a pure consumer marketing-based partnership. Having been through this process and applying it in the real world, I can see why.  We now have a clear structure to our approach to corporates and a better understanding of what we have to offer. Great program, wonderful teacher, valuable structure for many years to come. The added bonus was that we signed up a partner in PowerShop straight out of the gate” 

Joe Manger, Former Corporate Partnerships Manager, Oxfam Australia (2014)
Oxfam Australia

“My background’s in Marketing & Business, so academically I know this space fairly well. I’ve also been chasing sponsors for over a decade and have in the past secured some. Going into this process I was unsure of what I would learn or get out of it. What I did get was profound, learning things I hadn’t learned in my academic studies. We signed up a significant partner in Nature’s Way for 2020, and we’re in discussion with two other major companies to come on board in 2021. It’s good value for money as I’ll keep using my learnings year after year”

Brendan Hopp, CEO, School Fun Run
School Fun Run

“I found Hailey’s process really insightful. It helped our organisation to focus, ensuring our whole organisation was involved along the way from CEO to Board Chair to the fundraising team. It also gave me a profound increase in confidence when pitching to corporates”

Len Russell, former Major gifts, Neuroscience Research Australia 2016
NeurRA

"Working with this process was very challenging but also very exciting. We had no plan for being partner ready and didn’t have a way of bringing our ideas together to acquire a corporate partner. The process helped us along step by step and enabled us to Be Partner Ready." 

Tara Murphy, Former Partnerships Executive, the Kids Cancer Project, 2018 
The Kid's Cancer Project

"As a small social enterprise, we have limited time and resources, so it was fantastic to have a step by step guide to winning corporate partners that really was the perfect recipe for success." 

Patricia Scheetz, Founder of The Sweetest Gift (2020)
The Sweetest Gift

“I had faith in the program because of Hailey’s track record. We knew that corporate partnerships could be a massive opportunity for us, but we had no idea how to go about it. Without this program we would have been very ill-prepared and I’m sure, faced a lot of knockbacks.  The program is fantastic, and it works, we had such an overwhelmingly positive response to our approach emails”

Marthe D’Ombrain, former Head of Development, W&EHI (2013)
Walter & Eliza Hall Institute

“Both the Starter and Action guides are a treasure trove of resources.  In terms of best practice corporate partnerships, we’ve gone from a 1/10 to a 5/10”

Kerrie McFadden, GM Business Development, Relationships Australia (2010)
Relationships Australia

“The power of this process is how it reveals itself step by step and allows time to work through each component properly,, culminating in a final output that is usable and makes sense.  We’ve gone from a 2/10 to an 8/10 in terms of operating at a best practice level”

Amanda Sanders, former Business Development Manager, The Benevolent Society ( 2014)
Benevolent Society

“The process has given us a clearer understanding of the value of our brand and the confidence to resist selling it short.  We’ve gone from operating at 2/10 to 8/10 in terms of best practice”

Brad Grey, Head of Campaigns, Planet Ark Environmental Foundation (2014)
Planet Ark

“My confidence & ability to approach corporate prospects has improved dramatically. I now know what would be appealing to them, how to compile a compelling email and what to include in a proposal once they ‘bite’. The brand valuation tool is great – it provided me with the hard-core evidence that I need to realign expectation with the Board.  Within a few short months of graduating we signed up Territory Generation, the leading electricity provider in the NT, which provided $750,000 to help save even more lives in this vast and remote part of Australia”

Roni Shorer, former Business Development Manager, CareFlight (2017)
Careflight

“A systematic and structured approach to securing corporate partners, rather than just stabbing in the dark.  Extremely high quality, very useful & appropriate.  Truly Excellent. Get your board & CEO involved and go for it”

Jessica McKenna, General Manager, Kidsafe WA (2017)
Kids Safe WA

“Within a month of graduating I secured two sponsors for our major awareness campaign ‘Lace Up against Social Violence’: $140k in cash, $500k of in-kind creative, digital, marketing channels & ad placement. This was the biggest & best campaign ever with unprecedented activation & reach through football clubs as well as reaching millions of Australians with our message. This was my first time pitching to corporates and I nailed it using this process”

Anna O’Halloran, former CEO, Step back Think (2017)
Step Back Think

“Exhilarating process, and it comes from someone who knows what they are talking about, and that knowledge is built into the program.  As you go through the steps you understand why you did the previous step.  It’s given us the skills and tools to work with corporates that we didn’t have before”

Sue Hendy, former Corporate Partnerships Manager, YMCA Victoria
YMCA Victoria

“Informative, Excellent, succinct, relevant. It stretches your thinking.  Loved the Assets valuation, and we’ve had doors open that we didn’t think would open so quickly.  I’d say go for it; you won’t regret it”

James Nevein, former Partnerships & Fundraising Manager Baptcare (2017)
Baptcare

”Greening Australia was just reactive –  as a lot of companies want to partner with an environmental organisation. The most valuable part of the process, is just having a process! It’s a well-presented program written by someone with deep knowledge & experience. It helped us to understand our brand value, differentiate ourselves from other environmental groups and clarify our different offerings including brand-aligned partnerships, campaigns, service-offerings and sponsorships. We’ve built the process into our existing partnerships to make them better (Virgin, Officeworks & Accor) and we identified companies that were not even on our radar, such as skincare brand Sukin, who we signed up in 2018. Realise that it is an investment in time and in dollars, but the rewards will be well worth it”

Jonathan Duddles, former Director of development (2017) Greening Australia

 

“I now have the tools, procedures and confidence to analyse potential partners & build a strong approach. I like how Hailey doesn’t beat around the bush, and her encouragement. So far I’ve been really surprised at how quickly corporates respond to an approach.  The quality of information is very high”

Sebastian Burgess, Director of Conservation, Greening Australia Tasmania (2017)
Greening Australia

“For the last five years I’ve had a love affair with this process, and I’ve been able to take the knowledge with me to every organisation I’ve joined, whether that be in fundraising, as Chair or CEO of a charity – and use it with great results.  It’s insightful,  foolproof and has been tried & tested. My thinking is you can’t go past the BePartnerReady.com™ process.

Len Russell, Fundraising Manager, Bipolar Australia (2020)

Greening Australia

“Do yourself a favour and check out the excellent corporate partnerships training BePartnerReady.com®. I did the program a few years ago and it helped me nail – and win – a competitive pitch to Vodafone – who are still with us 6 years later.  In times like this, you want to do what has been tried & tested”

Jamie Moore, General Manager, Hello Sunday Morning

Greening Australia

“Hailey has built a methodology that works.  It takes you step-by-step through a process that is a journey and a learning curve. Each stage is logical and ordered, naturally progressing to the next. This program not only prepares your organisation to confidently approach corporates, it provides you with an understanding of how corporates think and what they’re seeking in a partnership. It’s not a quick process; it can’t be. So, bring an open mind, patience, commitment and throw in a bit of self-discipline and you will reap the benefits of a program where success speaks for itself”

Saira Champion,  Manager of Engagement and Development of Playgroup Queensland (2020)

Greening Australia

“Hailey’s program enabled me to value our brand and aspire to signing larger partnerships that are multi-level rather than just transactional.  It’s given me the courage and confidence to ask the right questions during the pitch & negotiation and respond to the needs of the corporate partner appropriately. Habitat for Humanity Australia has won new partners as a result of doing this program – partners that align perfectly with our brand and cause”

Zoe Nelson-Cary, Head of Partnerships, Habitat for Humanity Australia (2020)

Greening Australia

“Inspiring and thought-provoking – this program is a MUST DO if you’re serious about corporate partnerships”

Melinda Cruz, Founder, Miracle Babies Foundation (2020)

Greening Australia

“It’s times like those we’re facing in 2020 that prove the importance of long-term, values-based partnerships for charities. At Reach, the reliability of multi-year support means that we can continue to support young people during difficult times. Hailey’s program was a great tool to help us look objectively at our Partnership process and make sure that we were adopting best-practice approaches to working with all our Partners”

Andrew Farina, Manager Victorian Partnerships – The Reach Foundation (2020)

Greening Australia

"This process is hands down the best product on the market to equip you to establish sustainable corporate partnerships. It’s an elegant, strategic, digestible tried & tested methodology. It builds capability, requires organisations to think hard, and provides tangible tools to realise potential opportunities. Furthermore, it operates with a sense of abundance – a view that partnerships are not only possible but realistic. Hailey understands what is possible, has deep knowledge and skills in the field and has put it all into the program. I recommend it to any leader seeking success”

Kit McMahon, Former CEO, Girl Guides Australia (2018)

Greening Australia
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