Powerful partner vs. needy beneficiary
No longer seen as a ‘needy beneficiary’, non-profits can help companies to solve societal problems and meet the demands of today’s conscious consumer, but non-profits ALSO have the power to influence a company’s bottom line. Because Australians will quit jobs, boycott products and switch brands due to a company’s inaction on CSR (Corporate Social Responsibility). On the flip side, they’ll work for and buy products & services from companies & brands that have a good reputation in CSR & Social Good.
Watch the Launch Video
The 2023 report contains 20 statistics, commentary from the authors Hailey Cavill-Jaspers and Georgia McIntosh, and some great partnership examples. It’s free to download below.
Join our launch Webinar
The launch webinar is on 1 November 2023. Register to hear the results and ask questions. All registered guests will receive the slides, a copy of the report and a recording.
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Are you a corporate, company or brand?
If you work within a corporation, company or brand, there is a corporate version of the Report. Visit our other company Cavill + Co to download the Report and view additional resources here
What's a Conscious Consumer?
Conscious Consumers use the power of their purchase to effect positive social change. This is a global movement, across all age groups and countries. The Conscious Consumer Report 2023 focuses on three key aspects that relate to conscious consumers and CSR & Social Good: corporate behaviour, corporate communication and consumer behaviour.
Voice of the People
We took to the streets to gain further insight and bring the statistics to life. Watch our first vox pop below
Download the Conscious Consumer Report 2023
Are you ready to Be More?
Armed with the statistics featured in this Report, it’s time for non-profits to embrace not only the powerful role they play in society, but their power in a corporate partnership. Statistics alone are not enough, however. It will require a shift in mindset and taking actions to adequately prepare for partnership negotiations.
If you’d like to understand how ready your organisation is to pursue – and win – corporate partnerships, give our free Readiness Q&A a go. It’s easy to complete, it’ll give you a health check as well as a solid basis for conversations with management & Board.
7 steps to success
If you’re keen to pursue – and win – corporate partnerships in 2024/5, check out our training & implementation program. Our online program delivers a robust methodology in 7 steps over 9 months. It’s been developed and refined over 20 years, with consistent success for non-profits large and small.
Understanding research requires knowledge of the different generational groups and the events that shaped their attitudes and behaviour.
Download our free booklet 'The Generations' for a deep dive into Gen X, Y, Z & Boomers, KIPPERS, PUMCINS & Millennials
This is the third Conscious Consumer Report. If you love stats and want to compare the current findings with the 2021 reports (one for Australia and another for New Zealand) download the free reports below