FINALLY. GOOD NEWS FOR CHANGEMAKERS

How would you feel if you had something so captivating that corporates found your non-profit hard to ignore?  Read on, we believe we have it.

New research from BePartnerReady.com® and Di Marzio Research shows that despite the turmoil in the economy created by COVID, rising unemployment and lockdowns, consumers are demanding that the corporate sector increase their commitment to CSR.

This is excellent news for non-profits as companies will embrace & increase social good strategies. They will be seeking non-profits & social enterprises to partner with, to meet this (now) mainstream consumer demand.

All the juicy statistics, along with what it means for you, can be found in the new research report ‘The Conscious Consumer era arrives. Finally, available below.

FINALLY. GOOD NEWS FOR CHANGEMAKERS

How would you feel if you had something so captivating that corporates found your non-profit hard to ignore?  Read on, we believe we have it.

New research from BePartnerReady.com® and Di Marzio Research shows that despite the turmoil in the economy created by COVID, rising unemployment and lockdowns, consumers are demanding that the corporate sector increase their commitment to CSR.

This is excellent news for non-profits as companies will embrace & increase social good strategies and will be seeking non-profits & social enterprise to partner with, to meet this (now) mainstream consumer demand.

All the juicy statistics, along with what it means for you, can be found in the new research report ‘The Conscious Consumer era arrives. Finally’, available here.

WHAT’S A CONSCIOUS CONSUMER?

A consumer that uses the power of their purchase to effect positive social change.  They are now far more than just conscious – they’re warriors and their weapons are their amplified voice and their wallet.

They’re demanding that corporates partner with non-profits to solve societal problems, and they’re voting at the checkout by buying those brands doing good, and boycotting those that are not.

ABOUT THE CONSCIOUS CONSUMER REPORT

The research report, conducted in September 2020 by Di Marzio Research, reveals a substantial increase in conscious consumerism. This manifests in changed behaviour including preferencing brands that have a good reputation for social responsibility and on the flipside, boycotting those that don’t.  It shows beyond doubt that Australians do not expect government to fix societal problems – they want corporates to step up and do more. 

The research exposes a deep sense of disappointment and distrust in corporates regarding their obligation to - and investment in – society.  It signals to corporates that if they do not embrace their responsibility, consumers will walk away.

Why is this good news for non-profits? Corporates will need to partner with you, to effect swift and demonstrable social change. 

We knew this information was too important not to share, so we gathered our closest allies who share our philosophy of empowering non-profits to Do More and Be More through the power of collaboration. Because of their support, we’re able to make this report freely available to all changemakers.

If you work within a corporate, company or brand, check out the Conscious Consumer Report written for you here  

Placeholder Image

Made possible by:

If you work within a corporate, company or brand, check out the Conscious Consumer Report written for you here 

Placeholder Image

Download the Report

VOICE OF THE PEOPLE

We took to the streets to gain further insight into why this movement has grown so rapidly.  They were of course empty, so we gathered on zoom.  Watch what Baby Boomers, Gen X and Gen Y say about their conscious consumerism, the research results and the effect of COVID-19.

The Generations 

Understanding research requires knowledge of the different generational groups and the events that shaped their attitudes and behaviour.

Download our free booklet 'The Generations' for a deep dive into Gen X, Y, Z & Boomers, KIPPERS, PUMCINS & Millenials.

Placeholder Image

Download The Generations Booklet

ARE YOU READY TO BE MORE?

We hope this research arms you with the compelling statistics you need to confidently approach corporates for partnership & sponsorship collaborations in 2021. However, statistics alone won’t guarantee success, you need to be equipped to partner.

We know, from 20+ years of matchmaking over $40m in partnerships, that there are two levels of readiness. The first is organisational readiness and the second is partner readiness. If you’re wondering where your organisation sits, give our Readiness Q&A a try (no cost, no strings, no spam). A green score means you’re primed, amber means you have work to do and red means stop!

We’re available to chat through your results so you’re not left stuck at the traffic lights.

Placeholder Image
Do our Readiness Q&A

BePartnerReady.com® is an online training & implementation program enabling changemakers to prepare for, seek out and secure corporate partnerships. 

To Be in touch, find out more about the program, and to trial our program (no cost, no strings, no spam) then Be adventurous and click below!

Be in touch
The program
Free trial
Powered by Kajabi