“Sponsorship is a marketing expense, not a charitable donation”
- Bruce Rosenthal
For the first time in over a decade…
Hailey Cavill-Jaspers, Australia’s most successful corporate-cause partnership matchmaker, is revealing her proven methodology for pricing, packaging, and pitching sponsor proposals - the kind that speaks directly to commercially-focused corporate professionals holding marketing or CSR budgets. Proposals that get to “Yes” faster than you ever imagined.
Delivered across three connected online workshops in March and April 2026, this series is hands-on: you must attend all three sessions and commit time in between to do the homework. Seats are extremely limited.
If you want a sponsorship proposal that stands up to scrutiny in Australia’s toughest corporate boardrooms, don’t wait - secure your seat now.
Looking for partners, not just sponsors? Explore our full program HERE
Let’s reframe sponsorship
Some non-profits think sponsorship is like child sponsorship: money is given, a child is supported, the donor gets a warm fuzzy feeling.
But corporate sponsorship? Not philanthropy. Think less “feel-good,” more Formula One.
When a company considers investing in a sponsor proposal, they expect a tangible, measurable return - not warm fuzzies. Brand exposure at the track, logos on tickets and programs, hospitality for clients and staff, or exclusive experiences like a grid walk.
Yet how often does this happen? You spend hours on a proposal, send it off, and get a flat “no” - or worse, radio silence.
If you want a sponsorship proposal that gets approved, not ignored, you need the right components. You’ll learn these vital components in our new Sponsorship workshop series, with practical homework to get you hands-on.
“Your workshop was more-ish, engaging and empowering!
~ Alix, Lions Assistance Dogs
Learn to price, package and pitch a compelling sponsor proposal. If you do the homework diligently, you’ll walk away with a pitch-ready proposal.
The Details
Virtual (online) workshop series with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker with over 30 years experience and over 50, multi-million dollar partnerships to her name. Joined by Chief Communicator Georgia McIntosh, Co-Founder of BePartnerReady.com®. Georgia has helped deliver the BePartnerReady.com® program to numerous organisations - large and small - who have gone on to secure incredible partnerships and sponsorships. She is a communications specialist and has deep expertise in asset valuation.
Session overview: Across three online workshops, you’ll learn how to identify which events, campaigns, programs or projects (aka 'the property') are truly sponsorable - and which are not. We’ll explore the corporate mindset and what companies really want from a sponsorship.
You’ll discover our unique process for cataloguing and valuing the assets within your event, campaign, program or project (aka 'the property'), and using our Ph Formula, you’ll be able to value these assets based on market rates. You’ll also learn how to package those assets into a compelling proposal, identify corporate prospects with true synergy, and understand a vital lesson: timing is everything when pitching sponsorship.
Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of events, fundraising, business development, major gifts, events, corporate partnerships, marketing, CEO). It’s NOT for consultants and NOT for individuals (artists/athletes) seeking sponsorship. If you’re the event manager but someone else will be seeking sponsorship, the seeker MUST attend. If you’re the person seeking the sponsor but you’re not that familiar with the event/program/campaign (aka 'the property') being sponsored, you MUST bring that person with you.
Nitty gritty:
- 3 workshops, 2 weeks apart, 4 & 18 March & 1 April 2026
- Delivered on Zoom
- Open to all Aussies & Kiwis
- Not recorded – attend live
- Slides, Templates & best practice examples provided
- Guest speakers to share their experience and success
- Get tools and templates refined over 30 years, tested in the real world with success
Meet your guides
Hailey Cavill-Jaspers – Chief DoGoodologist & corporate-cause matchmaker. For 30 years, Hailey has brokered over 50 multi-million-dollar partnerships between big brands and good causes through her company Cavill + Co. She also Co-founded BePartnerReady.com® and invented the partnership process delivered within the program that’s enabled numerous non-profits – global and regional, to forge high value partnerships. Hailey is known for her straight-talking style and creator of practical tools that actually work because they’ve been tried & tested in the real world – with success.
Sally Phelps – Head of Media, ABC, and marketing advisor to BePartnerReady.com®. Sally has spent over 20 years leading teams in global advertising agencies and has been at the iconic ABC for 3 years. She was a start-up investor in BePartnerReady.com® and created the DIY valuation tool for the Assets Inventory, a world first formula enabling non-profits to value their assets (one you’ll learn in this workshop!).
PLUS: Learn from those who’ve been there, done that, and got the sponsor
This isn’t a one-way lecture. It’s your chance to learn from the real deal. Hear from non-profit and social enterprise frontliners that have cracked the sponsorship code (and survived a few stumbles along the way).
They’ll share their strategies, tips, and truths that actually work - and you’ll get to tap directly into their knowledge throughout the workshop and in a robust Q&A.
- Andrea Walters, FAIM GAICD, Head of Sponsorship, Australian Institute of Management WA (success story here)
- Em Marriot, Fundraising Lead, Hobart Women’s Shelter / and Fundraising Consultant, EmpowerYou
- Matt Pfahlert, Co-Founder & CEO, Australian Centre for Rural Entrepreneurship (ACRE, success story here)
- Lynda Inglis, Corporate & Community Manager, Foodbank Queensland
- Matt Geraghty, National Partnerships Manager, Starlight Children’s Foundation
- Andrew Farina, Partnerships Manager, The Fred Hollows Foundation
Investment
$750 + GST
for all three workshops
- Virtual
- When: 4 & 18 March, & 1 April 2026
- Where: Zoom Room
- Time: 11am - 1.30pm AEDT (Melb time) x 3
- 7.5 hours of practical training with tangible take-aways
- Early bird saving 10%, expires 6 Feb 2026 5pm
- Bring a colleague (of the same organisation) for half price
- Only 50 seats
"Your workshop exceeded my expectations. It was clear, specific and actionable.
~ Breanna, Scouts NSW
The Rules of the Track
- Show up, on time, and do the work
- Complete the preparation as instructed - with thought and thoroughness (not the night before)
- Do the follow-up homework - again, with thought and thoroughness
- Identify one EXISTING event, campaign, program or project (aka 'the property') that has tangible benefits to offer that you want to secure a sponsor for
- Commit to the process
- Attend all three workshops
- Read the FAQ’s so there’s no surprises
-
Understand your obligations in attending (in the FAQs)
If you do this, we promise you won’t just walk away with knowledge. You’ll leave with an actual sponsorship proposal and a prospect list.
Because let’s face it - we’ve all been to workshops where you leave inspired, full of ideas, but nothing tangible. Then life gets in the way, and suddenly, months have passed and you’re back at square one. We are not about that. We’re committed to delivering tangible outputs you can use straight away to get a win.
If you’re serious about pitching and winning sponsors for your primary event, campaign or program (aka ' the property') and be ready to pitch in 2026 - then move everything else aside. This is your chance to score an early win in the new year.
What you get: on the day and walk away with
Practical. Road-tested. Actionable.
Intensive. Real-world. Hands-on.
This isn’t theory. These are tools, systems, and strategies you can use straight away. Real examples. Real outcomes. Real results. Ready for success.
We promise - NO:
X Death by PowerPoint
X Old-fashioned ideas (dare we mention Gold-Silver-Bronze?)
X Theoretical, boring waffle that’ll send you to sleep
We promise:
√ Lively facilitation with team breakout groups and exciting slides
√ Practical tools and systems drawn from best practice and real-world success
√ Straight-talking plain English that makes sense (and lots of Hailey’s famous metaphors!)
√ Access to a private online chat with Hailey & Georgia for 4 weeks - ask questions anytime as you finalise your pitch
“Philanthropy does good. Sponsorship does business”
- Hailey Cavill-Jaspers
READ OUR FAQs
What is the investment for the workshops?
Who should my second person be?
Why isn’t this workshop open to individuals seeking sponsorship?
Why can’t consultants attend?
Why does it have to be an existing event? (I’ve got a brilliant new idea that’d be great for a sponsor!)
What are my obligations when registering?
What if I can't make it?
I’m a bit anxious about spending so much time online… any tips?
Can I bring my AI note-taker?
What do I need to prepare?
You say sponsorship isn’t philanthropy - can you elaborate?
I’m keen on signing up partners as well as sponsors – will this workshop help me do this?
Got a question that's not covered here?
Drop us a line at [email protected] - we're ready to respond!
What changemakers are saying about our other workshops:
Alix, Lions Assistance Dogs
“More-ish, engaging and empowering! I now understand our brand’s true value and how we measure up in the sector. This workshop inspired me to value ourselves more - and sell ourselves with confidence."
Teresa, Community Information Centre Townsville Inc
"Insightful, engaging and professional! This workshop gave me a clear understanding of brand valuation and a fresh way to approach our funding challenges. I felt intrigued and engaged the whole time – very difficult to achieve online. I’ve done three training sessions with BePartnerReady.com® now - and they just keep getting better!"
Kristine, Spinal Research Institute
"Helpful, valuable and worthwhile! The workshop made something often seen as intangible feel tangible: showing how to logically and confidently value our brand. I left knowing exactly where we can increase our value and how to do it."
Breanna, Scouts NSW
"This workshop exceeded my expectations. It was clear, specific and actionable. I finally understand what a brand partnership should be, and how to quantify something that once felt impossible to measure. It felt tangible, not fluffy, and I walked away ready to make my brand even more valuable."
Patrick, Alannah & Madeline Foundation
"Clarifying, empowering, and practical! The tool itself along with case studies has given me more confidence to rebuild our minimum partnership offering. I plan to aim higher with future collaborations."
Anke, Decult NZ
“Tools for a smarter approach. The workshop was well facilitated, full of quality input, and gave me a clear, step-by-step way to strategise and find corporate partners.”
Erryn, The Orangutan Project
“It was brilliant, practical and empowering. Finally a workshop where I walk away with something I can implement straight away!"
Megan, Menzies School of Health Research
“Practical, inclusive and authentic. The workshop exceeded my expectations - the stepped-out process and genuine, hands-on experience made it easy to see exactly how to build successful corporate partnerships.”
Kylie, The Footpath Library
“Practical, insightful, and energising. The workshop exceeded my expectations - the step-by-step process opened up a new way of looking at potential partners and is immediately useful for a small grassroots organisation like ours.”
Don, Young Ocean Explorers
"Time well spent! I now have a proven method to value our brand - no more guessing. I walked away with practical tools to be more strategic with partnerships."
Mel, Bush Heritage Australia
“Valuable, defining, and impactful! This workshop showed us how to sell - not ask.”
Vickie, PetRescue
“The prospecting process works – when used properly. The workshop is focused, practical (not conceptual) and inspiring. We get right into it in the workshop and create usable work.”
Sharyn, Human Nature Adventure Therapy
“Engaging content, delivered generously. The prospecting workshop is fun, thoughtful and enlightening.”
Karen, formerly The Australian Himalyan Foundation
"The workshop was practical, live-time tools backed by experience and a robust process. Practical, relevant and real."
Amal, formerly Ronald McDonald House Charities – Greater Western Sydney
"It was great to land on a $ figure for our brand, which we knew was valuable. It was well run, engaging, and relevant."
Amanda, formerly Stroke Foundation
“It reminded me to be disciplined and break away from old habits of prospecting. The prospecting workshop gave me tools & thinking that works. It was empowering and exciting.”
Charlotte, formerly Plan International
"The workshop was packed with valuable insights – I learned a great deal."
Lynda, Royal Flying Doctor Service (Queensland Section)
“It’s so useful to be able to articulate why our brand is so valuable. The BaFF formula is excellent, and it was great to see everyone, no matter how large or small, walk away with a $ value on their brand.”
Samantha, formerly Stroke Foundation
“So beneficial and something we couldn’t do on our own. It’s a game changer for corporate partnerships.”
Lorna, Barnardos NZ
“The workshop exceeded my expectations. It reminded me to think bigger, and the Brand Valuation Tool is practical and valuable.”
Mandy, formerly Save the Children NZ
“The brand valuation workshop was practical, gave real life examples and presenters were great – knowledgeable and fun. It was inspiring and practical at the same time.”
Sarah, Raise Foundation
“The prospecting workshop gave me a clear process to take away & put into practice. Great collaboration & clear instructions."
Lynn, formerly MND Victoria
“The workshop was organised and engaging. I loved having other people from other organisations think-tanking with us.”
Stacey, Crohn’s & Colitis Australia
"The brand valuation tool is rigorous yet practical, easy & quick to do. It was fun & informative."
Amanda, Te Pou Theatre
"The brand valuation workshop was clearly delivered, informative and insightful. I've gained enormous confidence."
Marian, Groomed to Go IncTherapy
“The tools in the prospecting workshop are practical, useful & excellent. Delivered clearly – especially when I’ve attempted to do this in the past without success.”
Lawrence, formerly Fighting Chance Australia
“The brand valuation process is a powerful tool. After learning the BaFF Formula, I now have a comprehensive understanding of brand value and can prepare for meetings and pitches where the ball is in my court and I don’t have to give into unfair demands from corporates.”
Emily Hickman, formerly Caritas
"The BePartnerReady.com® Bullseye prospecting process is thought-provoking, essential and fun. It helped us look outside of the square and identify companies and brands that we would never have thought of!"