“Sponsorship is a marketing expense, not a charitable donation”
- Bruce Rosenthal
For the first time in over a decade…
Hailey Cavill-Jaspers, Australia’s most successful corporate-cause partnership matchmaker, is revealing her proven methodology for pricing, packaging, and pitching sponsor proposals - the kind that speaks directly to commercially-focused corporate professionals holding marketing or CSR budgets. Proposals that get to “Yes” faster than you ever imagined.
Delivered across three connected online workshops in March and April 2026, this series is hands-on: you must attend all three sessions and commit time in between to do the homework. Seats are extremely limited.
If you want a sponsorship proposal that stands up to scrutiny in Australia’s toughest corporate boardrooms, don’t wait - secure your seat now.
Let’s reframe sponsorship
Some non-profits think sponsorship is like child sponsorship: money is given, a child is supported, the donor gets a warm fuzzy feeling.
But corporate sponsorship? Not philanthropy. Think less “feel-good,” more Formula One.
When a company considers investing in a sponsor proposal, they expect a tangible, measurable return - not warm fuzzies. Brand exposure at the track, logos on tickets and programs, hospitality for clients and staff, or exclusive experiences like a grid walk.
Yet how often does this happen? You spend hours on a proposal, send it off, and get a flat “no” - or worse, radio silence.
If you want a sponsorship proposal that gets approved, not ignored, you need the right components. You’ll learn these vital components in our new Sponsorship workshop, with practical homework to get you hands-on.
“Your workshop was more-ish, engaging and empowering!
~ Alix, Lions Assistance Dogs
Learn to price, package and pitch a compelling sponsor proposal. If you do the homework diligently, you’ll walk away with a pitch-ready proposal.
The Details
Virtual (online) workshop series with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker with over 30 years experience and over 50, multi-million dollar partnerships to her name. Joined by Chief Communicator Georgia McIntosh, Co-Founder of BePartnerReady.com®. Georgia has helped deliver the BePartnerReady.com® program to numerous organisations - large and small - who have gone on to secure incredible partnerships and sponsorships. She is a communications specialist and has deep expertise in asset valuation.
Session overview: Across three online workshops, you’ll learn how to identify which events, campaigns, programs or projects (aka 'the property') are truly sponsorable - and which are not. We’ll explore the corporate mindset and what companies really want from a sponsorship.
You’ll discover our unique process for cataloguing and valuing the assets within your event, campaign, program or project (aka 'the property'), and using our Ph Formula, you’ll be able to value these assets based on market rates. You’ll also learn how to package those assets into a compelling proposal, identify corporate prospects with true synergy, and understand a vital lesson: timing is everything when pitching sponsorship.
Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of events, fundraising, business development, major gifts, events, corporate partnerships, marketing, CEO). It’s NOT for consultants and NOT for individuals (artists/athletes) seeking sponsorship. If you’re the event manager but someone else will be seeking sponsorship, the seeker MUST attend. If you’re the person seeking the sponsor but you’re not that familiar with the event/program/campaign (aka 'property') being sponsored, you MUST bring that person with you.
Nitty gritty:
- 3 workshops, 2 weeks apart, 4 & 18 March & 1 April 2026
- Delivered on Zoom
- Open to all Aussies & Kiwis
- Not recorded – attend live
- Slides, Templates & best practice examples provided
- Guest speakers to share their experience and success
- Get tools and templates refined over 30 years, tested in the real world with success
Meet your guides
Hailey Cavill-Jaspers – Chief DoGoodologist & corporate-cause matchmaker. For 30 years, Hailey has brokered over 50 multi-million-dollar partnerships between big brands and good causes through her company Cavill + Co. She also Co-founded BePartnerReady.com® and invented the partnership process delivered within the program that’s enabled numerous non-profits – global and regional, to forge high value partnerships. Hailey is known for her straight-talking style and creator of practical tools that actually work because they’ve been tried & tested in the real world – with success.
Georgia McIntosh – Chief Communicator and Co-founder of BePartnerReady.com®. Georgia turns complex partnership concepts into plain English and powerful proposals. She’s guided countless non-profits and social enterprises to success through her crafting of a compelling credentials presentation and asset-valuation expertise.
Plus: Guest speakers from both sides of the fence for a robust Q&A
Corporate executives who see hundreds of proposals hit their desk each month, and non-profits that have nailed sponsorship, will share their secrets (and their stumbles). Andrea Walters, FAIM GAICD, Head of Sponsorship, Australian Institute of Management WA. Em Marriot, Hobart Women’s Shelter / EmpowerYou.
Investment
$750 + GST
for all three workshops
- Virtual
- When: 4 & 18 March, & 1 April 2026
- Where: Zoom Room
- Time: 11am - 1.30pm AEDT (Melb time) x 3
- 7.5 hours of practical training with tangible take-aways
- Early bird saving 10%
- Bring a colleague (of the same organisation) for half price
- Only 50 seats
"Your workshop exceeded my expectations. It was clear, specific and actionable.
~ Breanna, Scouts NSW
Join the Workshop Waitlist
Please add your name to the waitlist and you’ll be the first to know when we open for registration
The Rules of the Track
- Show up, on time, and do the work
- Complete the preparation as instructed - with thought and thoroughness (not the night before)
- Do the follow-up homework - again, with thought and thoroughness
- Identify one EXISTING event, campaign, program or project (aka 'the property') that has tangible benefits to offer that you want to secure a sponsor for
- Commit to the process
- Attend all three workshops
- Read the FAQ’s so there’s no surprises
-
Understand your obligations in attending (in the FAQs)
If you do this, we promise you won’t just walk away with knowledge. You’ll leave with an actual sponsorship proposal and a prospect list.
Because let’s face it - we’ve all been to workshops where you leave inspired, full of ideas, but nothing tangible. Then life gets in the way, and suddenly, months have passed and you’re back at square one. We are not about that. We’re committed to delivering tangible outputs you can use straight away to get a win.
If you’re serious about pitching and winning sponsors for your primary event, campaign or program (aka 'property') and be ready to pitch in 2026 - then move everything else aside. This is your chance to score an early win in the new year.
What you get: on the day and walk away with
Practical. Road-tested. Actionable.
Intensive. Real-world. Hands-on.
This isn’t theory. These are tools, systems, and strategies you can use straight away. Real examples. Real outcomes. Real results. Ready for success.
WORKSHOP 1:
Price like a Pro
√ Clarity on what sponsorship is and isn’t - plus sponsorship myths busted
√ What sponsors want and where non-profits often go wrong
√ How to compile an Assets Inventory for your event, campaign, program or project (aka 'the property')
√ How to VALUE those assets using our unique Ph Formula based on market rates (true value, not cost)
√ Real-world examples that actually make sense
√ Q&A with Hailey, Georgia, and non-profit guests
√ Brief on homework - complete this and you’ll be ready for Workshop 2, and be ready to package your assets into a compelling proposal
WORKSHOP 2:
Package with Power
√ Debrief on homework produced
√ A simple roadmap for a sponsorship proposal - what to include, and what to leave out
√ How to land that all-important investment figure
√ Workshopping with guests who have completed their homework
√ Discover the Triple Threat of Timing - and never pitch at the wrong time ever again!
√ Q&A with Hailey, Georgia, and non-profit guests
√ Brief on homework - complete this and you’ll be ready for Workshop 3, moving confidently into identifying prospects
WORKSHOP 3:
Pitch with Persuasion
√ Debrief on homework produced
√ Workshop to identify companies and brands with synergy
√ How to research your prospects effectively
√ Learn how to tailor your sponsorship proposal for maximum impact
√ Tips on pitching - both on Zoom and in the room
√ Q&A with Hailey, Georgia, and corporate guests
√ Recap on the process, plus next steps and follow-up resources
We promise - NO:
X Death by PowerPoint
X Old-fashioned ideas (dare we mention Gold-Silver-Bronze?)
X Theoretical, boring waffle that’ll send you to sleep
We promise:
√ Lively facilitation with team breakout groups and exciting slides
√ Practical tools and systems drawn from best practice and real-world success
√ Straight-talking plain English that makes sense (and lots of Hailey’s famous metaphors!)
√ Access to a private online chat with Hailey & Georgia for 4 weeks - ask questions anytime as you finalise your pitch
“Philanthropy does good. Sponsorship does business”
- Hailey Cavill-Jaspers
What changemakers are saying about our other workshops:
Alix, Lions Assistance Dogs
“More-ish, engaging and empowering! I now understand our brand’s true value and how we measure up in the sector. This workshop inspired me to value ourselves more - and sell ourselves with confidence."
Teresa, Community Information Centre Townsville Inc
"Insightful, engaging and professional! This workshop gave me a clear understanding of brand valuation and a fresh way to approach our funding challenges. I felt intrigued and engaged the whole time – very difficult to achieve online. I’ve done three training sessions with BePartnerReady.com® now - and they just keep getting better!"
Kristine, Spinal Research Institute
"Helpful, valuable and worthwhile! The workshop made something often seen as intangible feel tangible: showing how to logically and confidently value our brand. I left knowing exactly where we can increase our value and how to do it."
Breanna, Scouts NSW
"This workshop exceeded my expectations. It was clear, specific and actionable. I finally understand what a brand partnership should be, and how to quantify something that once felt impossible to measure. It felt tangible, not fluffy, and I walked away ready to make my brand even more valuable."
Patrick, Alannah & Madeline Foundation
"Clarifying, empowering, and practical! The tool itself along with case studies has given me more confidence to rebuild our minimum partnership offering. I plan to aim higher with future collaborations."
Erryn, The Orangutan Project
“It was brilliant, practical and empowering. Finally a workshop where I walk away with something I can implement straight away!"
Don, Young Ocean Explorers
"Time well spent! I now have a proven method to value our brand - no more guessing. I walked away with practical tools to be more strategic with partnerships."
Mel, Bush Heritage Australia
“Valuable, defining, and impactful! This workshop showed us how to sell - not ask.”
Vickie, PetRescue
“The prospecting process works – when used properly. The workshop is focused, practical (not conceptual) and inspiring. We get right into it in the workshop and create usable work.”
Sharyn, Human Nature Adventure Therapy
“Engaging content, delivered generously. The prospecting workshop is fun, thoughtful and enlightening.”
Karen, formerly The Australian Himalyan Foundation
"The workshop was practical, live-time tools backed by experience and a robust process. Practical, relevant and real."
Amal, formerly Ronald McDonald House Charities – Greater Western Sydney
"It was great to land on a $ figure for our brand, which we knew was valuable. It was well run, engaging, and relevant."
Amanda, formerly Stroke Foundation
“It reminded me to be disciplined and break away from old habits of prospecting. The prospecting workshop gave me tools & thinking that works. It was empowering and exciting.”
Charlotte, formerly Plan International
"The workshop was packed with valuable insights – I learned a great deal."
Lynda, Royal Flying Doctor Service (Queensland Section)
“It’s so useful to be able to articulate why our brand is so valuable. The BaFF formula is excellent, and it was great to see everyone, no matter how large or small, walk away with a $ value on their brand.”
Samantha, formerly Stroke Foundation
“So beneficial and something we couldn’t do on our own. It’s a game changer for corporate partnerships.”
Lorna, Barnardos NZ
“The workshop exceeded my expectations. It reminded me to think bigger, and the Brand Valuation Tool is practical and valuable.”
Mandy, formerly Save the Children NZ
“The brand valuation workshop was practical, gave real life examples and presenters were great – knowledgeable and fun. It was inspiring and practical at the same time.”
Sarah, Raise Foundation
“The prospecting workshop gave me a clear process to take away & put into practice. Great collaboration & clear instructions."
Lynn, formerly MND Victoria
“The workshop was organised and engaging. I loved having other people from other organisations think-tanking with us.”
Stacey, Crohn’s & Colitis Australia
"The brand valuation tool is rigorous yet practical, easy & quick to do. It was fun & informative."
Amanda, Te Pou Theatre
"The brand valuation workshop was clearly delivered, informative and insightful. I've gained enormous confidence."
Marian, Groomed to Go IncTherapy
“The tools in the prospecting workshop are practical, useful & excellent. Delivered clearly – especially when I’ve attempted to do this in the past without success.”
Lawrence, formerly Fighting Chance Australia
“The brand valuation process is a powerful tool. After learning the BaFF Formula, I now have a comprehensive understanding of brand value and can prepare for meetings and pitches where the ball is in my court and I don’t have to give into unfair demands from corporates.”
Emily Hickman, formerly Caritas
"The BePartnerReady.com® Bullseye prospecting process is thought-provoking, essential and fun. It helped us look outside of the square and identify companies and brands that we would never have thought of!"