How a Global Brand and an Australian Charity Are Taking a Stand Against Bullying
When a global powersports company teams up with an Australian bullying-prevention charity, you might not expect sparks to fly - but that’s exactly what happened when BRP Ltd (makers of Can-Am, Sea-Doo, Ski-Doo and more) partnered with Bully Zero.
BRP has a bold global ambition to stamp out bullying, and in 2024 they chose Bully Zero as their Australian partner. It’s a partnership built on shared values and a genuine commitment to end bullying in all its forms.
A bold global commitment
Since launching the Ride Out Intimidation program, BRP has committed more than CAD $10 million globally to tackle bullying head-on.
Their approach is refreshingly practical: bring people together, support those most at risk, and use their global reach to create conversations that actually lead to change. Across the world, their partners are working toward a simple but powerful goal - a world where everyone feels free and safe.
At the heart of this commitment is BRP’s Anti-Bullying Resource Hub - a rich, evidence-based online platform filled with tools, guides and practical advice for parents, teachers, young people and employees. It tackles bullying wherever it shows up: schools, workplaces and online spaces.
Each year, BRP rallies its global community on Anti-Bullying Day (May 4), and again during Yellow Day in November, encouraging people to wear yellow, take a stand against bullying and support organisations working on the front line.
Bully Zero: BRP’s Australian partner for change
Here in Australia, BRP partnered with Bully Zero - a charity that has been preventing and reducing bullying for more than a decade through education, advocacy and support.
Bully Zero delivers highly effective, face-to-face programs in schools, workplaces, community groups and sporting clubs. Their workshops draw on deep expertise - psychologists, neuroscientists, educators and people with lived experience - all coming together to create sessions that are practical, engaging and genuinely empowering.
Through the Ride Out Intimidation initiative, Bully Zero is bringing BRP’s global anti-bullying goals to life locally, reaching more young people, workplaces and more communities across Australia.
And behind this partnership is something else worth celebrating: strong, capable leadership.
Caption: Janet Grima (left) & team at BRP’s Anti Bullying Forum in USA
This partnership was led by Janet Grima, Bully Zero’s CEO. Janet had spent the better part of a year living and breathing the BePartnerReady.com® framework - or ‘BPR’ as she calls it - deliberately embedding a corporate partnership strategy into the organisation, becoming partner ready in 2021. After signing up 4 partners within 2 years, BRP came knocking. “I honestly, almost fell off my chair,” Janet laughed. “I’d been talking about BPR non-stop for two years… and then BRP came knocking.” Manifestation? Coincidence? Perhaps, but the reason the partnership landed is simple: Bully Zero was ready. The partnership model was in place, the assets were clear, and Janet had the confidence to step into the conversation when it mattered. Watching leaders like Janet do this - and secure global partners of this calibre - is exactly why we do this work. We couldn’t be prouder of her and the Bully Zero team.
Impact in action
Together, BRP and Bully Zero are already creating meaningful impact:
- Raising awareness
Bully Zero’s expert content - tools, guides and conversation starters - is now shared through BRP’s global resource hub, making it easier for communities to talk openly about bullying and how to prevent it. - Global campaign leadership
On Anti-Bullying Day and Yellow Day, Bully Zero benefits from BRP’s global visibility, amplifying messages of respect and inclusion across Australia. - Stronger programs, deeper reach
The partnership allows Bully Zero to invest in its education and advocacy programs and continue delivering workshops that make a real difference on the ground.
Why this partnership works
This collaboration matters because it gets the fundamentals right:
- Shared purpose
BRP’s commitment to zero intimidation aligns perfectly with Bully Zero’s vision of a world free from bullying. - Global reach, local expertise
BRP brings scale and visibility; Bully Zero brings deep local knowledge and trusted programs. - Long-term thinking
Multi-year funding and campaign support give Bully Zero the confidence to plan ahead and grow its impact sustainably.
Looking ahead
As Ride Out Intimidation continues to grow, Bully Zero is ready to scale alongside it - expanding school programs, reaching more workplaces, and strengthening its digital resources so even more people can access help when they need it.
Together, BRP and Bully Zero are proving that when global ambition meets local expertise - and strong leadership - real change is possible.
Hailey Cavill-Jaspers
