GOOD GRIEF
Is there such a thing as Good Grief?
I believe there is.
Grief is an essential part of life and death. But when it’s hidden behind closed doors, when it’s taboo or silenced, that’s not good.
A year ago, I met two extraordinary women who founded a non-profit called Motherless Daughters Australia. Their mission? To wrap their arms around daughters and families, connecting and supporting those experiencing the distress and lifelong impact of mother loss.
It’s a kind of grief that isn’t often talked about or understood. Motherless Daughters provides a safe space to grieve, and offers support while people navigate life’s milestones without a mum.
It’s something I deeply resonate with. My mum didn’t die, but she left our family home when I was about 13. It was 28 years before I saw her again. She wasn’t there for my teens - when I needed to buy my first bra, when I got my period, or when I was navigating the heartbreak of first love. She was absent for my 18th, my 21st and so many milestones in between.
Eloise Baker (L) and Danielle Snelling (R), Founders of Motherless Daughters
Finding my people
When I first met Danielle Snelling and Eloise Baker, Founders of Motherless Daughters, they greeted me with the warmest hug, and I instantly knew - I’ve found my people. Both lost their mums at a young age, and that shared experience of loss connected us deeply.
When they said they wanted to join our BePartnerReady.com® program to learn how to secure corporate partnerships, I was thrilled. This niche but mighty organisation deserves the backing of corporate Australia, and I knew the dynamic duo of Danielle and Eloise would absolutely do the work.
They did - and it paid off.
A perfect match
Their first partnership? Moonpig.
(And no, it’s not a vegan brand of pork you eat at night!)
Moonpig is an innovative online gift company that helps customers create personalised cards and gifts. They’re all about celebrating heartfelt moments, which makes them the perfect partner for Motherless Daughters.
Together, they’re bringing grief out from behind closed doors and into the open. The partnership is about showing up for the thousands of women navigating life without a mum - with honesty, humour, and heart.
Their first collaboration invites Australians to help create a new kind of grief card range - one that actually gets it right. No clichés, no wilted flowers, but real words that reflect real feelings.
Like: “It’s just shit, and I’m here for you.”
Cards that help people feel seen, supported and less alone.
Motherless Daughters' Instagram page post and Facebook page post
The power of partnership
Joining BePartnerReady.com® gave Danielle and Eloise permission to focus on corporate partnerships - and the confidence and tools to craft a model and pitch that worked for them.
“We always knew our work mattered,” says Danielle. “But BePartnerReady.com® gave us the roadmap, and the courage, to show the corporate world why it matters to their customers, too. Corporate partnerships felt pretty daunting at first, but having that clear step-by-step framework made it practical and manageable. So, when Moonpig reached out to us, we felt confident and were partner ready.”
I’m so incredibly proud of these two women - of what they’ve built, what they stand for, and how bravely they’ve turned their personal loss into connection for others. I can’t wait to see what they achieve with Moonpig, and I’m certain many more meaningful partnerships will follow under their leadership.
Motherless Daughters Australia Website
Hailey Cavill-Jaspers
