“The workshop exceeded my expectations.  It reminded me to think bigger, and the Brand Valuation Tool is practical and valuable”

 ~ Lorna Ingram, Barnardos NZ

Exclusively for New Zealanders...

We are running exclusive workshops that will dive deep into two key aspects of the successful 7-step process that’s delivered through our online training program BePartnerReady.com®.

These workshops are delivered on Zoom in late February 2022. All fees (minus a small processing fee we are charged) will go to FINZ, to help them deliver more amazing training for Aotearoa changemakers.

These workshops include processes and Templates that have been adapted and tailored for the NZ market. 

The Details

Workshop #1

Learn the tried & tested ‘BFF Formula’ that enables you to place a $ value on your brand for lending to a corporate partner

The Old Model

• Not knowing what your brand is worth
• Guessing a $ amount in the moment when approached by corporate
• Allowing the corporate dictate how much you're worth
• Giving your brand away for free

The New Model

• Having an agreed dollar figure for use of your valuable brand
• Negotiating a dollar figure your board has already approved
• You dictate what your brand is worth
• Getting a fair price for use of your incredibly valuable brand

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker.

Session overview: In this workshop, we’ll teach you our unique brand valuation process (BFF Formula) that enables you to place a dollar value on your organisations’ brand for use by a corporate partner. This valuation is exclusively for lending your brand to a third party – such as a corporate – for mass market promotion and commercial benefit, for a set period of time. Particularly useful for Cause Related Marketing (CRM) and brand-aligned partnership negotiations. Templates that have been adapted and tailored for the NZ market. 

With this process, you’ll never give your valuable brand away for a song, ever again!

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, marketing, CEO)

What you'll take home

• Clear distinctions from the corporate world that will enable you to engage and enrol corporate prospects
• The $ value of your organisation’s brand in relation to it being utilised by a corporate partner – so your valuable brand will never be undersold (or worse, given away) again!
• Helpful infographics, templates and tools backed by 30 years of experience
• A vibrant new way of engaging in brand-aligned partnerships and CRM

Workshop #2

Learn our ‘Bullseye’ prospecting process that enables  you to create a list of corporate suspects & prospects based on synergies not personal contacts

The Old Model

• Ask the board, colleagues, friends who they know
• Stare at a blank sheet of paper headed ‘prospects’
• Thinking of brand leaders within each category
• Wait until corporates come to you

The New Model

• Have a list of suspects based on fit
• Have a large list of suspects as a juicy resource for years to follow
• Going to brands that other non-profits wouldn’t even consider
• Get into action & take control

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker.

Session overview: We’ll teach you our unique ‘Bullseye’ prospecting process that identifies corporates and brands that fit with your brand values, target audience and geographic reach. An initial list of over 150 ‘suspects’ is refined to a ‘prospect’ list of 60 then we show you how to hone to a ‘hot’ list of 20.

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, CEO).

What you'll take home

• Clear distinctions from the corporate world that will enable you to engage and enrol corporate prospects
• The beginning of a 'suspects' list of over 150 company and brands names that could be potential partners 
• A simple process that distils your 'suspects' list to a 'prospect' list of 60, then refined to a 'hot' list of 20
• Helpful infographics, templates and tools backed by 30 years of experience
•  A fresh, proactive way of approaching prospects rather than submitting proposals to random suspects or worse still, people that your board members simply know

Register for one or both of these exclusive workshops today

Virtual Workshops 

Limited Seats! 30 ONLY

All fees (minus a small processing fee we are charged) will go to FINZ, to help them deliver more amazing training for Aotearoa changemakers.