$250 + GST

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Both Workshops Online

Learn the tried & tested ‘BFF Formula’ that enables you to place a $ value on your brand for lending to a corporate partner

Learn our ‘Bullseye’ prospecting process that enables  you to create a list of corporate suspects & prospects based on synergies not who your Board members know

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker

When & Where: 

Brand Valuation: Wednesday 16 November, 10-12:30pm AEST, Zoom Room

Prospecting: Wednesday 23 November, 10-12:30pm AEST, Zoom Room

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, CEO)

Session overview:

Brand Valuation: In this workshop, we’ll teach you our unique brand valuation process (BFF Formula) that enables you to place a dollar value on your organisations’ brand for use by a corporate partner. This valuation is exclusively for lending your brand to a third party – such as a corporate – for mass market promotion and commercial benefit, for a set period of time. Particularly useful for Cause Related Marketing (CRM) and brand-aligned partnership negotiations. With this process, you’ll never give your valuable brand away for a song, ever again!

Prospecting: We’ll teach you our unique ‘Bullseye’ prospecting process that identifies corporates and brands that fit with your brand values, target audience and geographic reach. An initial list of over 150 ‘suspects’ is refined to a ‘prospect’ list of 60 then honed to a ‘hot’ list of 20.