$147 + GST

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Workshop #1 Online

Learn the tried & tested ‘BFF Formula’ that enables you to place a $ value on your brand for lending to a corporate partner

Virtual workshop with Hailey Cavill-Jaspers, Chief Do-Goodologist & Founder of BePartnerReady.com®, Australia’s most successful corporate-cause partnership matchmaker

When & Where: Wednesday 16 November 10am-12:30pm AEST, Zoom Room

Who’s it for: INCOME GENERATORS working within non-profit & social enterprises in Aust & NZ (managers of fundraising, business development, major gifts, events, corporate partnerships, CEO)

Session overview: In this workshop, we’ll teach you our unique brand valuation process (BFF Formula) that enables you to place a dollar value on your organisations’ brand for use by a corporate partner. This valuation is exclusively for lending your brand to a third party – such as a corporate – for mass market promotion and commercial benefit, for a set period of time. Particularly useful for Cause Related Marketing (CRM) and brand-aligned partnership negotiations. With this process, you’ll never give your valuable brand away for a song, ever again!